Google AdWords Tip: Pay attention to the end of the ad copy
October 3rd, 2006 by Mike Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertisingWe all want to get better results from our Google AdWords ads. Well, here is one idea that we strongly recommend testing to further boost your Google AdWords ROI. For us, we were able to more than double our results! What was the trick? We tested the smallest variations at the end of our ad copy.
What were the three options? Just take a look at the three add variations we tested below.
As you can see, the only change in the above ad copy was the end. The three variations we tested were:
1) Results.
2) Results!
3) Results
While the ad copy differences are minute, the differences in the click-through-rate (CTR) and conversion rate (CR) are astonishing! Finishing with a period (.) caused a HUGE increase in the click-through-rate. Why? I honestly don’t know. Even more surprising, none of these visitors ended up converting into leads so the ROI saw a huge drop. The second variation had a far lower CTR (0.84% vs. 2.40%) but it did show a huge increase in the conversion rate (CR).
If this tests proofs anything it is really that you need to pay attention to everything to keep boosting the ROI of your Google AdWords campaign.
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike
If you liked this article, here are some related posts:
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