MindValley Labs Internet Marketing Blog

We all want to get bet­ter results from our Google AdWords ads. Well, here is one idea that we strongly rec­om­mend test­ing to fur­ther boost your Google AdWords ROI. For us, we were able to more than dou­ble our results! What was the trick? We tested the small­est vari­a­tions at the end of our ad copy.

What were the three options? Just take a look at the three add vari­a­tions we tested below.

As you can see, the only change in the above ad copy was the end. The three vari­a­tions we tested were:

1) Results.

2) Results!

3) Results

While the ad copy dif­fer­ences are minute, the dif­fer­ences in the click-through-rate (CTR) and con­ver­sion rate (CR) are aston­ish­ing! Fin­ish­ing with a period (.) caused a HUGE increase in the click-through-rate. Why? I hon­estly don’t know. Even more sur­pris­ing, none of these vis­i­tors ended up con­vert­ing into leads so the ROI saw a huge drop. The sec­ond vari­a­tion had a far lower CTR (0.84% vs. 2.40%) but it did show a huge increase in the con­ver­sion rate (CR).

If this tests proofs any­thing it is really that you need to pay atten­tion to every­thing to keep boost­ing the ROI of your Google AdWords campaign.

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

If you want to see what's in the private lab...

Ask yourself... which part of your business would you most like to improve?

I can send you 7 tactics related to your specific needs, if you like.

You don't have to buy anything, just take it as a backstage pass into our private course.

Will it give you the solution you've been waiting for?

There's only one way to find out.