Google AdWords Tip: Learn to Boost Your Leads by 66% With This Headline
February 4th, 2007 by Mike Reining Read more about Google AdWords TipsOver the past two weeks, we have been testing two killer headlines in our ads. The headline either starts with the phrase “Start to” or “Learn to.”
Today, we are going to reveal how a small change like this led to a 66% boost in sign-ups!
In the above example, the headline “Learn to Heal Yourself” outperforms the headline “Start to Heal Yourself” by 36% AND it also converts 22% better. All in all, that means that the client is getting 66% more leads with the winning ad vs. the losing ad.
Once again, it shows that you have to test everything. Granted, the winning ad might do better because the headline says “Learn to” and description line 1 says “Start to…”. So, the losing ad might be too repetitive by using the same starting phrase in both the headline and description line 1.
Either way, the key lesson here as always is to keep testing those different iterations because with lots of tweaking and fine tuning you too can get killer results with Google AdWords.
Keep learning:
And if you have any tips of your own to share, leave us a comment!
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Vishen Lakhiani
I know what you’re trying to say here, but it’s obvisous you didn’t
use Adwords equal 50–50 ad rotation feature for a true head to head test.
Since the winning ad has way more impression than the losing ad
you’re really not comparing apples to apples.
The winning headline has more impressions because it is the winning headline. It’s been running for longer and I usually compare the overall results. I could pull the results for the same time period but I have found that only in rare cases when the sample size is not big enough does it make a big difference. True, the percentage figures change a bit but the answer does not tend to change.
Hello, Since the winning ad has way more impression than the losing ad
you’re really not comparing apples to apples.
Hi Francis,
The winning ad has way more impressions because I let Google automatically start diverting more traffic to the winning ad. Everything else, however, is a controlled experiment and I can say with 95% confidence that the results would be similar and that the winning ad is really the winning ad.