MindValley Labs Internet Marketing Blog

Here is one of my favorite keyword phrases that I like to use in many of our Google Ads. The killer phrase is:

• Learn How

I have seen excellent results with this keyword phrase for many different keyword groups. I always like to use this phrase at the beginning of line 1 of the Google Ads because it does so well.

Here is a recent case study with results:

The ad that starts with “Learn How” significantly outperforms the other ad. What is even more interesting is that I thought the second ad would do even better because it also contains the keyword “learn” and in addition it contains a benefit “easily.”

However, even that was no match to starting with “Learn How.” My guess is that this phrase does so well for informational keywords because people are trying to learn how to do something. That is what brought them to Google in the first place. So, by starting with “Learn how” you might be able to create a killer ad that significantly outperforms your current ad.

NOTE: While the losing ad only received 11 clicks, the results are statistically significant (95% confidence).

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike

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