MindValley Labs Internet Marketing Blog

Here is one of my favorite key­word phrases that I like to use in many of our Google Ads. The killer phrase is:

• Learn How

I have seen excel­lent results with this key­word phrase for many dif­fer­ent key­word groups. I always like to use this phrase at the begin­ning of line 1 of the Google Ads because it does so well.

Here is a recent case study with results:

The ad that starts with “Learn How” sig­nif­i­cantly out­per­forms the other ad. What is even more inter­est­ing is that I thought the sec­ond ad would do even bet­ter because it also con­tains the key­word “learn” and in addi­tion it con­tains a ben­e­fit “easily.”

How­ever, even that was no match to start­ing with “Learn How.” My guess is that this phrase does so well for infor­ma­tional key­words because peo­ple are try­ing to learn how to do some­thing. That is what brought them to Google in the first place. So, by start­ing with “Learn how” you might be able to cre­ate a killer ad that sig­nif­i­cantly out­per­forms your cur­rent ad.

NOTE: While the los­ing ad only received 11 clicks, the results are sta­tis­ti­cally sig­nif­i­cant (95% confidence).

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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