MindValley Labs Internet Marketing Blog

There is a very simple formula to rapidly boost the performance of any Google campaign. We have used this over and over and over again to keep improving our Google AdWords campaigns. If you follow these steps, I can guarantee you that you will soon see equally amazing results as we do all the time. And the best part of this secret AdWords tip? It is free and it costs nothing to follow this proven strategy. In fact, it will not only boost your Google campaign, it will also save you oodles of time!

Here is the most powerful Google AdWords success secret:

1) Always split test your ads: No matter what you do, you should always have at least two versions of your ads

2) Always keep optimizing: This is where most people fail. Why? First of all, lots of Google AdWords users run out of ideas of what to test. Second of all, most Google AdWords users don’t know when it is time to go back to further optimize their AdWords campaign and if you don’t know you probably forget because you don’t have the time to keep checking your AdWords account all the time.

Well, here is tip to make it far easier to keep improving your Google AdWords account. One, keep reading blogs like this and keep reading ads on Google to keep getting new ideas of things you can test.

Second, signup for the AdWords Optimizer. This free tool will send you a daily report of the Ad Groups that are ready to be optimized in your Google AdWords account. This tool will make testing fun and save you a ton of time because for a change you will know when it is time to go back to each of your Ad Groups to keep tweaking them.

Why are we pushing this so much? Because otherwise you will never keep testing. If it is slow and painful you will just stop and you might miss out on lots of “accidents” where you try something and suddenly stumble upon an ad that does 100% better than before. This happens to us all the time. Here is how testing something very small (the number of minutes - 15 vs. 5, etc.) had a huge impact on the click-through-rate and on the conversion rate of our ads.

Could we have ever guessed that 15 minutes would do 100% better than 5 minutes? No way! Could we have ever guessed that 5 minutes would lower the conversion rate by 50%? No way! But if you keep testing and if you get automatic alerts with the AdWords Optimizer to know when your ads are ready to be optimized, then you will stumble across lots of surprises and keep rapidly improving your Google AdWords campaign.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike

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