MindValley Labs Internet Marketing Blog

There is a very sim­ple for­mula to rapidly boost the per­for­mance of any Google cam­paign. We have used this over and over and over again to keep improv­ing our Google AdWords cam­paigns. If you fol­low these steps, I can guar­an­tee you that you will soon see equally amaz­ing results as we do all the time. And the best part of this secret AdWords tip? It is free and it costs noth­ing to fol­low this proven strat­egy. In fact, it will not only boost your Google cam­paign, it will also save you oodles of time!

Here is the most pow­er­ful Google AdWords suc­cess secret:

1) Always split test your ads: No mat­ter what you do, you should always have at least two ver­sions of your ads

2) Always keep opti­miz­ing: This is where most peo­ple fail. Why? First of all, lots of Google AdWords users run out of ideas of what to test. Sec­ond of all, most Google AdWords users don’t know when it is time to go back to fur­ther opti­mize their AdWords cam­paign and if you don’t know you prob­a­bly for­get because you don’t have the time to keep check­ing your AdWords account all the time.

Well, here is tip to make it far eas­ier to keep improv­ing your Google AdWords account. One, keep read­ing blogs like this and keep read­ing ads on Google to keep get­ting new ideas of things you can test.

Sec­ond, signup for the AdWords Opti­mizer. This free tool will send you a daily report of the Ad Groups that are ready to be opti­mized in your Google AdWords account. This tool will make test­ing fun and save you a ton of time because for a change you will know when it is time to go back to each of your Ad Groups to keep tweak­ing them.

Why are we push­ing this so much? Because oth­er­wise you will never keep test­ing. If it is slow and painful you will just stop and you might miss out on lots of “acci­dents” where you try some­thing and sud­denly stum­ble upon an ad that does 100% bet­ter than before. This hap­pens to us all the time. Here is how test­ing some­thing very small (the num­ber of min­utes — 15 vs. 5, etc.) had a huge impact on the click-through-rate and on the con­ver­sion rate of our ads.

Could we have ever guessed that 15 min­utes would do 100% bet­ter than 5 min­utes? No way! Could we have ever guessed that 5 min­utes would lower the con­ver­sion rate by 50%? No way! But if you keep test­ing and if you get auto­matic alerts with the AdWords Opti­mizer to know when your ads are ready to be opti­mized, then you will stum­ble across lots of sur­prises and keep rapidly improv­ing your Google AdWords campaign.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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