MindValley Labs Internet Marketing Blog

Today we want to share a sur­pris­ing find­ing with you that would make your Eng­lish teacher flinch.  Some­times it pays off to ignor­ing gram­mar while writ­ing your Google AdWords ads.  In fact, as a rule of thumb I would say it is always bet­ter to write ads that sound the best.  Obvi­ously, what sounds best is sub­jec­tive but it is worth test­ing dif­fer­ent iter­a­tions, even iter­a­tions that igore grammar.

Nearly every­one can pick the gram­mat­i­cally cor­rect sen­tence of the fol­low­ing two.

A) Here are 7 quick tips
B) Here is 7 quick tips

The cor­rect answer is “A.”  How­ever, if you test these two iter­a­tions in your Google AdWords ad you migh get very dif­fer­ent results.  We cer­tainly did in the fol­low­ing exam­ple.  In fact, we boosted the click-through-rate of our Google AdWords ads by 100% and our ROI by 20% by going with “Here is 7 Quick Tips.” 

Google AdWords Test:

Per­haps “Here is 7 Quick Tips” just has a bet­ter ring to it.  What­ever it is, it got us dra­mat­i­cally bet­ter results and we are glad that we now know that ignor­ing gram­mar can be another pow­er­ful way to fur­ther opti­mize our Google AdWords campaigns. 

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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