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CTR by 365%?">Google AdWords Tip: How Did We Increase the CTR by 365%?

September 12th, 2006 by Mike Reining Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

Here is a very sur­pris­ing AdWords tip that we just dis­cov­ered. Some­times just telling peo­ple what to do next might lead to a huge increase in the click-through-rate of your Google ads.

In the exam­ple below, we bought a key­word “Perry Mar­shall” that a lot of online mar­keters are search­ing for because they might want to pur­chase Perry Marshall’s prod­ucts. So, we sim­ply wrote an ad where we ask peo­ple to read our site before going to the other site. It was as sim­ple as that. The result:

A 365% improve­ment in the click-through-rate of our Google AdWords ads!

to_blog_365.gif

How did our con­ver­sion rate fare? It actu­ally remained con­stant so all of the addi­tional clicks con­verted into buy­ers at the same rate as before! The above ad prob­a­bly also worked because we did not try to go for impul­sive clicks by adding text such as “start now” or “start here.” Instead, we just fac­tu­ally stated what users, the users that are look­ing to buy a prod­uct, should do next.

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About the Author

Mike Reining Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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2 Responses to “Google AdWords Tip: How Did We Increase the CTR by 365%?”

  1. Roger Auge

    I can­not see the image for this tip…please let me know if it’s avail­able .…thanks much :)

    Roger

  2. Crashguy

    I cant see the image also, but when i search “Perry Mar­shall” in google, i got it
    the text is “Read This Before You Buy Perry Marshall…”

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