CTR by 365%?">Google AdWords Tip: How Did We Increase the CTR by 365%?
September 12th, 2006 by Mike Reining Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertisingHere is a very surprising AdWords tip that we just discovered. Sometimes just telling people what to do next might lead to a huge increase in the click-through-rate of your Google ads.
In the example below, we bought a keyword “Perry Marshall” that a lot of online marketers are searching for because they might want to purchase Perry Marshall’s products. So, we simply wrote an ad where we ask people to read our site before going to the other site. It was as simple as that. The result:
A 365% improvement in the click-through-rate of our Google AdWords ads!
How did our conversion rate fare? It actually remained constant so all of the additional clicks converted into buyers at the same rate as before! The above ad probably also worked because we did not try to go for impulsive clicks by adding text such as “start now” or “start here.” Instead, we just factually stated what users, the users that are looking to buy a product, should do next.
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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Vishen Lakhiani
I cannot see the image for this tip…please let me know if it’s available .…thanks much
Roger
I cant see the image also, but when i search “Perry Marshall” in google, i got it
the text is “Read This Before You Buy Perry Marshall…”