Google AdWords Tip: How a Killer Word Boosted the Click-Through-Rate by 30% and the Conversion Rate by 65%
September 19th, 2006 by Mike Reining Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertisingI just wanted to share a killer new Google AdWords tip with you that I thought you might like to try. This one is a “power word” that has worked wonders for one of our Google AdWords campaigns. What is this killer word?
The secret AdWords word that is doing amazingly well for us is “killer”
Just take a look at the detailed results that we got below:
The only change between the two ads is that we added the word “killer” to the copy of the winning ad. In fact, we added it twice. The result? This Google AdWords tip really worked for this Ad Group. We saw a 30% boost in the click-through-rate of the ads that contained the keyword killer. Not only that, the conversion rate (sign-up rate) also went up by 65%!
So, we are now getting 30% more visitors and 65% more leads! Will this work every time? Of course not but finding power words and testing them is well worth it. The biggest surprise of this test was the increase in the conversion rate that we saw. A lot of time power words can get you more clicks but watch out and make sure that the new visitors also convert.
NOTE: This Google ad uses content matching which is why the CTR appears relatively low. The CTR for the search network for the ads as between 2–4%.
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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