ROI by 20%">Google AdWords Tip: Easily, Rapidly, Quickly Boost Your ROI by 20%
October 3rd, 2006 by Mike Reining Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertisingWant to learn how to easily boost the ROI of your Google AdWords campaigns? Try this Google AdWords Tip.
Flip it around!
That is right, sometimes just changing the order of the words that you use in the copy of your Google ads might help you boost the ROI of your Google ads by 20%! See the image below:
Before this test, I would have bet that starting with “Easily learn…” would easily beat the other version that we tested. However, once again my intuition was wrong. This is a prime example why testing is so important and why testing even small changes are very important because a 20% boost in the conversion rate makes a huge difference.
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About the Author
Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype.
Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.
Check out other posts by Mike Reining
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