MindValley Labs Internet Marketing Blog

We have recently been test­ing one new phrase that gives us con­sis­tently a huge boost in the click-through-rate of our Google Ads. The magic phrase is the same phrase that we have used in the title of this post. We have found that it works across many of our Google cam­paigns across a wide vari­ety of key­words. So, the goal should be to just pick the key­word and try to incor­po­rate it into your phrase.

Here is the For­mula — it just might be worth test­ing to see if it helps you boost the click-through-rate of your Google Ad cam­paign. It is one of the most effec­tive Google AdWords tips we have found and it is easy to test.

Just use the phrase below:
“Did You Know that [Key­word] Could [Insert Benefit]”

Below is one exam­ple where we used this for­mula. The actual boost we got was a 90+% increase. Even more aston­ish­ing was that our exist­ing ad was already a top per­former. Get­ting a click-through-rate of 4%+ is hard to come by but with the new phrase we were able to get the CTR up all the way to 9%+!

We learned about this suc­cess­ful new test via the “AdWords Opti­mizer” that we have just started using. Ever since start­ing to use this tool we have been able to make improve­ments to our AdWords cam­paign much faster and cut down on the time it takes to opti­mize our cam­paigns as well thanks to the daily opti­miza­tion reports. And the best part of it all! The tool is com­pletely free and does not even include ads!

Dis­clo­sure: We devel­oped the “AdWords Opti­mizer” so we are rec­om­mend­ing our own tool

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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