MindValley Labs Internet Marketing Blog

We have recently been testing one new phrase that gives us consistently a huge boost in the click-through-rate of our Google Ads. The magic phrase is the same phrase that we have used in the title of this post. We have found that it works across many of our Google campaigns across a wide variety of keywords. So, the goal should be to just pick the keyword and try to incorporate it into your phrase.

Here is the Formula - it just might be worth testing to see if it helps you boost the click-through-rate of your Google Ad campaign. It is one of the most effective Google AdWords tips we have found and it is easy to test.

Just use the phrase below:
"Did You Know that [Keyword] Could [Insert Benefit]"

Below is one example where we used this formula. The actual boost we got was a 90+% increase. Even more astonishing was that our existing ad was already a top performer. Getting a click-through-rate of 4%+ is hard to come by but with the new phrase we were able to get the CTR up all the way to 9%+!

We learned about this successful new test via the "AdWords Optimizer" that we have just started using. Ever since starting to use this tool we have been able to make improvements to our AdWords campaign much faster and cut down on the time it takes to optimize our campaigns as well thanks to the daily optimization reports. And the best part of it all! The tool is completely free and does not even include ads!

Disclosure: We developed the "AdWords Optimizer" so we are recommending our own tool

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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