MindValley Labs Internet Marketing Blog

Here is a Google AdWords Secret that you might have missed. Instead of try­ing to be very descrip­tive or list lots of fea­tures and ben­e­fits, some­times just speak­ing in plain Eng­lish might do the trick!

While this AdWords Secret might seem too sim­ple, I would strongly encour­age you to give it a try. Here is an exam­ple of where we applied this Google AdWords Secret on one of our ads. The results are noth­ing short of remarkable.

As you can see from the exam­ple above, we were able to boost our CTR by 186%. The only dif­fer­ence between the two ads was the descrip­tion in line one and line two of our ad copy. The secret sauce was to use plain Eng­lish and go straight to the point. It is not that the lan­guage we used in the los­ing ad was that much harder.

The biggest dif­fer­ence was that the los­ing ad is rel­a­tively clut­tered and was try­ing too hard and try­ing to accom­plish too much. In the win­ning ad the secret was to go straight to the point! Peo­ple are on Google to find answers and the ad copy of the win­ning ad con­veys this mes­sage beau­ti­fully. So, give this idea a test run with one of your own Ad Groups.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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