MindValley Labs Internet Marketing Blog

Here is a Google AdWords Secret that you might have missed. Instead of trying to be very descriptive or list lots of features and benefits, sometimes just speaking in plain English might do the trick!

While this AdWords Secret might seem too simple, I would strongly encourage you to give it a try. Here is an example of where we applied this Google AdWords Secret on one of our ads. The results are nothing short of remarkable.

As you can see from the example above, we were able to boost our CTR by 186%. The only difference between the two ads was the description in line one and line two of our ad copy. The secret sauce was to use plain English and go straight to the point. It is not that the language we used in the losing ad was that much harder.

The biggest difference was that the losing ad is relatively cluttered and was trying too hard and trying to accomplish too much. In the winning ad the secret was to go straight to the point! People are on Google to find answers and the ad copy of the winning ad conveys this message beautifully. So, give this idea a test run with one of your own Ad Groups.

Last 5 posts by

• Do you think SEO in other languages is easier? - September 18th, 2008
• Google Slap - How to recover from a Google Slap? - September 8th, 2008
• What Does Your Order Button Say? - August 29th, 2008
• Will Knol Rule The Search Engines? First Analysis Indicates...It Just Might - July 23rd, 2008
• Are small businesses dropping out of AdWords? - July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

If you want to see what's in the private lab...

Ask yourself... which part of your business would you most like to improve?

I can send you 7 tactics related to your specific needs, if you like.

You don't have to buy anything, just take it as a backstage pass into our private course.

Will it give you the solution you've been waiting for?

There's only one way to find out.