MindValley Labs Internet Marketing Blog

How to do key­word match­ing the right way

Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mis­takes that begin­ners often make. 

I wanted to elab­o­rate on the tip that cov­ered key­word matching.

Here is how to do key­word match­ing properly

Phase 1: Start off using just exact match
Phase 2: Start adding phrase match
Phase 3: Expand to broad match BUT add a very detailed list of neg­a­tive keywords

Why is this so important?

Key­word match­ing allows you to deter­mine exactly when your ads will appear.  When you are just start­ing out a new cam­paign, you num­ber 1 goal should be to build your Qual­ity Score, to get into a top posi­tion, and to achieve a high CTR. 

Well, all of these goals are achieved much faster if you add key­word match­ing in phases.  Firsts, start with tight Ad Groups and exact match only.  That will give you a FAR higher CTR than if you started with all key­word match­ing options right from the start.  And the sin­gle biggest fac­tor in your Qual­ity Score is the CTR so when you fol­low this key­word match­ing tip, you will end up doing far bet­ter than before.

Is it more work?  Yes!  But it will eas­ily pay for itself and allow you to dom­i­nate your com­pe­ti­tion in Google AdWords.

For more Google AdWords Tips see AdWords Sys­tem Exposed

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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