MindValley Labs Internet Marketing Blog

How to do keyword matching the right way

Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mistakes that beginners often make. 

I wanted to elaborate on the tip that covered keyword matching.

Here is how to do keyword matching properly

Phase 1: Start off using just exact match
Phase 2: Start adding phrase match
Phase 3: Expand to broad match BUT add a very detailed list of negative keywords

Why is this so important?

Keyword matching allows you to determine exactly when your ads will appear.  When you are just starting out a new campaign, you number 1 goal should be to build your Quality Score, to get into a top position, and to achieve a high CTR. 

Well, all of these goals are achieved much faster if you add keyword matching in phases.  Firsts, start with tight Ad Groups and exact match only.  That will give you a FAR higher CTR than if you started with all keyword matching options right from the start.  And the single biggest factor in your Quality Score is the CTR so when you follow this keyword matching tip, you will end up doing far better than before.

Is it more work?  Yes!  But it will easily pay for itself and allow you to dominate your competition in Google AdWords.

For more Google AdWords Tips see AdWords System Exposed

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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