Comments on: Google AdWords Expert — Exclusive Interview http://blog.mindvalleylabs.com/google-adwords-expert-exclusive-interview/252/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 26 Jan 2010 00:19:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Mike http://blog.mindvalleylabs.com/google-adwords-expert-exclusive-interview/252/comment-page-1/#comment-17072 Mike Sat, 12 May 2007 00:58:00 +0000 http://blog.mindvalleylabs.com/marketing/google-adwords-expert-exclusive-interview/#comment-17072 Richard, Thank you for pointing this out. It is a very important component of overbidding. I use negative keyword lists religiously and the Ad Groups I always use or build for our clients are very tight. However, many new users do not, so I am glad you mentioned that overbidding should ideally be done only for exact and phrase matches. Richard,

Thank you for pointing this out. It is a very important component of overbidding. I use negative keyword lists religiously and the Ad Groups I always use or build for our clients are very tight. However, many new users do not, so I am glad you mentioned that overbidding should ideally be done only for exact and phrase matches.

]]> By: Richard Ball http://blog.mindvalleylabs.com/google-adwords-expert-exclusive-interview/252/comment-page-1/#comment-17028 Richard Ball Fri, 11 May 2007 21:25:50 +0000 http://blog.mindvalleylabs.com/marketing/google-adwords-expert-exclusive-interview/#comment-17028 The response to the fifth question needs a caveat. True, you need to bid higher in the short term than you plan to for the long term. However, due to broad matches being implemented as expanded broad match these days, the "overbidding" should only be applied to phrase and exact matches. If "overbidding" is done with broad matches, then an extensive negative keyword list should be in place at launch and should be updated on a regular (perhaps daily) basis, reacting to the actual keywords searched for. I felt it was important to comment as many of your readers will take this advice and will lose their shirts. ;-) The response to the fifth question needs a caveat. True, you need to bid higher in the short term than you plan to for the long term. However, due to broad matches being implemented as expanded broad match these days, the “overbidding” should only be applied to phrase and exact matches. If “overbidding” is done with broad matches, then an extensive negative keyword list should be in place at launch and should be updated on a regular (perhaps daily) basis, reacting to the actual keywords searched for.

I felt it was important to comment as many of your readers will take this advice and will lose their shirts. ;-)

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