MindValley Labs Internet Marketing Blog

Google AdWords just released a pow­er­ful new fea­ture called:

Key­words + Placements

What is it and why is this significant?

Because for the first time you can BOTH

* choose to have your ad appear only on www.example.com AND
* only show your ads when the con­tent is a match for your keyword

1. Pick Place­ments (e.g.: WebMasterWorld.com)

Google finds pages that meet both criteria

2. Pick key­words (e.g.: AdWords)

For exam­ple, lets say I want to adver­tise our lat­est AdWords course (www.AdWordsSystemExposed9.com) on WebMasterWorld.com.  In the past, I could tar­get WebMasterWorld.com but now I can tell Google to only show my ads on WebMasterWorld.com when the con­tent is related to the key­word “AdWords”. 

This is a big improve­ment.  Now you can start to lever­age and use place­ment tar­get­ing far more accu­rately and ensure that you only get leads when they were read­ing con­tent rel­e­vant to what it is that you are offering.

I am going to start set­ting up a few tests right away and will be shar­ing results with you shortly. 

Mike

PPS: If you have not started tak­ing advan­tage of Google’s con­tent net­work, then don’t wait any longer!  I rou­tinely get at least HALF of our clicks and sales via Google’s con­tent net­work.  We are talk­ing 6 fig­ures per month by the way…  How do I do it?  Click to learn more

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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