MindValley Labs Internet Marketing Blog

Google AdWords just released a powerful new feature called:

Keywords + Placements

What is it and why is this significant?

Because for the first time you can BOTH

* choose to have your ad appear only on www.example.com AND
* only show your ads when the content is a match for your keyword

1. Pick Placements (e.g.: WebMasterWorld.com)

Google finds pages that meet both criteria

2. Pick keywords (e.g.: AdWords)

For example, lets say I want to advertise our latest AdWords course (www.AdWordsSystemExposed9.com) on WebMasterWorld.com.  In the past, I could target WebMasterWorld.com but now I can tell Google to only show my ads on WebMasterWorld.com when the content is related to the keyword "AdWords". 

This is a big improvement.  Now you can start to leverage and use placement targeting far more accurately and ensure that you only get leads when they were reading content relevant to what it is that you are offering.

I am going to start setting up a few tests right away and will be sharing results with you shortly. 

Mike

PPS: If you have not started taking advantage of Google's content network, then don't wait any longer!  I routinely get at least HALF of our clicks and sales via Google's content network.  We are talking 6 figures per month by the way...  How do I do it?  Click to learn more

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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