Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Google AdWords Answers and PPC Advice

I’ve read your AdWords War Report and apply your technique. Start to bid high first, now I seeing CTR is growing. What is the best time to lower down my bid? After 2 weeks? 1 month? (Ethan)

[audio:http://s3.amazonaws.com/adwords-pg/audio/audio1-ethan-when-to-lower-bids1.mp3]

During your adwords testing, are you changing one word between ads or using completely different ads?

Do you have some baseline figures you use for minimum number of clicks or impressions before a test is considered complete?
(Art)

[audio:http://s3.amazonaws.com/adwords-pg/audio/audio2-split-testing-ads1.mp3]

If I’ve failed with a previous campain - is it necessary to delete that ad group - or can I simply restart with the same ad group - using a different strategy & keywords?

How would an online marketer who is just getting started, get around the Veteran “Review Sites” that are continually dominating the sponsored links with their affiliate reviews, posing as experts to the potential customers?
(Cory)

[audio:http://s3.amazonaws.com/adwords-pg/audio/audio3-cory-failed-campaigns-and-veterans1.mp3]