MindValley Labs Internet Marketing Blog

If you haven’t already started adver­tis­ing on Yahoo, maybe it’s about time.

We’ve noticed Yahoo con­ver­sions cost­ing us slightly less than Google. Per­haps because so many peo­ple ignore Yahoo and thus keep its aver­age bids per key­word lower than the almighty Google.

If you’re con­sid­er­ing Yahoo but dread­ing the work needed to get your cam­paigns online, try this nifty lit­tle tool.

[Found on PPCHero.com]

Have you ever spent hours try­ing to re-structure your Google cam­paign to upload into Yahoo!? You down­load your Google cam­paign, re-arrange the columns to fit Yahoos! upload struc­ture, only to get errors from Yahoo! say­ing they can’t deter­mine which is the par­ent ad group? I’ve encoun­tered this many times, and just recently I found a tool in Yahoo! to help with this prob­lem. It’s the ‘Con­vert Third Party Cam­paigns’ tool under the import fea­ture of the Yahoo! interface.

Read the full post on PPCHero.com »

Last 5 posts by

• The Enlight­ened Entre­pre­neur Expe­ri­ence: How To Expe­ri­ence The “Turn­ing Point” And Com­plete Free­dom In Your Busi­ness — Jan­u­ary 25th, 2010
• Tribal Mar­ket­ing: Sur­pris­ingly Eth­i­cal Ways to Sig­nif­i­cantly Reduce Your Unsub­scribe Rate And Eas­ily Boost Prof­its — Jan­u­ary 19th, 2010
• Break­ing the Silence — August 7th, 2009
• How Rela­tion­ship Mar­ket­ing Trumps Tra­di­tional Direct Mar­ket­ing (and Why the Social Media Craze Is Mostly Hype) — March 31st, 2009
• MindValley’s Social Media Mar­ket­ing Unveiled — Decem­ber 2nd, 2008

About the Author

Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen Lakhiani

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