How to use the Search Query Report in Google AdWords to Find New Keywords

Did you ever won­der what key­words trig­ger your ads when you select “broad” match­ing in Google AdWords?

Now you can find the answer.  Just use the “Search Query Per­for­mance” report in Google AdWords to find the answer. 

As you may already know, when you per­mit Google to use “broad” match­ing your ads will show up for ANY key­word phrase that con­tains the orig­i­nal keyword.

How­ever, that is not all.  Google will also show your ad for all key­words that are ‘broadly’ related to the key­word that you are “broad” matching. 

The net result… you will dis­cov­ery lots of great new key­words that you have missed out on AND lots of key­words that you must add to your neg­a­tive key­word list to pre­vent your­self from get­ting burned with Google AdWords.

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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