MindValley Labs Internet Marketing Blog

Con­ven­tional wis­dom says you should ide­ally get a Cus­tomer Life­time Value aver­age of $1 per per­son per year from your list. This means on a list of 100,000, you should get $100,000 per year that your cus­tomers remain on your list.

That is admit­tedly some decent coin.

How­ever, this post isn’t about achiev­ing decent.

Let me tell you about a cer­tain mar­keter that some of you will know.

His name is Frank Kern. He looks like this.

He’s the blonde one.

Our laid-back beach bum has made $2.2 mil­lion from his list of 8000 over the past two years!

That trans­lates to an unprece­dented CRV aver­age of $275 a person!

In his lat­est prod­uct Mass Con­trol, Frank Kern teaches you how he can make a whop­ping 275 times more than the aver­age from uti­liz­ing his pow­er­ful email mar­ket­ing strategies.

I strongly encour­age you guys sign up here and watch the Mass Con­trol videos. The FREE con­tent in these videos are even bet­ter than most of the $347 courses and $1000 sem­i­nars I have been to. And I’ve been to plenty.

Frank’s con­cept of Mass Con­trol lies in ONE big idea. It is an ideas so big that I’ve never looked at list build­ing and e-mail mar­ket­ing the same way ever again.

His big idea is this:

The money isn’t in the list. The money is in the RELATIONSHIP you have with that list.

Ok stop read­ing and let that idea sink in. Ready? You may con­tinue read­ing now.…

Do you see the mas­sive impact that this one idea can have for your entire email-marketing strategy?

Mass Con­trol teaches you the ways of ‘Seduc­tive Sell­ing’, to build such a great rela­tion­ship with your list that they can’t help but give you money since you’re a trusted friend who can solve all their problems.

There will be more blog posts touch­ing on the Mass Con­trol tech­niques in more detail, but for now, I will leave you with one rela­tion­ship build­ing tip.

Often we for­get that when some­one surfs the net, he’s in a dif­fer­ent frame of mind as com­pared to going to a shop­ping mall, watch­ing TV or lis­ten­ing to radio. Even when he’s on the net, his frame of mind is deter­mined by the medium he’s using at the moment.

For exam­ple, if some­one is using a search engine, he’s usu­ally in the frame of mind to get an answer to a ques­tion or to pur­chase some­thing specific.

Blog read­ers are usu­ally look­ing for infor­ma­tion or to be entertained.

Video view­ers are there for the laugh of the day.

And most impor­tantly, the net users of email are using either for work, to catch up with friends and loved ones, or to flood other people’s inboxes with funny jokes, viral videos and annoy­ing forwards.

The one thing that they DON’T do when­ever they check their emails, how­ever, is be inclined to buy stuff.

So.… how do you bridge the divide between you with stuff they are sup­posed to buy, and them, who are not in ‘buy stuff’ mode?

Frank Kern’s answer is this — to ‘dis­guise’ your mes­sage to cater to the user’s frame of mind as closely as pos­si­ble. In par­tic­u­lar, the com­mu­ni­cat­ing with friends and fam­ily route.

Ergo, the closer you get to repli­cat­ing the mail for­mat of a friend send­ing to a friend, the more the email will be opened, and the more will peo­ple be recep­tive to your offer.

Devices you can use are no caps in the sub­ject line, a ‘my wife told me to check this out and I want to share with you the cool dis­cov­ery’, and a more per­sonal delivery.

Well, with that in mind, do think about other ways you apply this to your email marketing.

Who would have thought that the most effec­tive emails are the ones that are the least pro­fes­sional, eh?

More Frank Kern Mass Con­trol mar­ket­ing tech­nique in the days to come.

Click here to sign up for his list and see his Mass Con­trol email tech­niques in action! You’ll get an email from him every day for a few days. But seri­ously folks — SAVE these emails.

Save em, study em and fol­low his style.

Last 5 posts by

• Are You a Direct Response Gazillionaire-In-Waiting? — Octo­ber 28th, 2008
• 3 For­bid­den Twit­ter Mind Con­trol Tricks to Explode Your Mar­ket­ing — Octo­ber 1st, 2008
• Email Mar­ket­ing Demys­ti­fied — July 24th, 2008
• An Intro­duc­tion to Tro­jan Horse Mar­ket­ing — July 2nd, 2008
• The Paprika Effect: The Brain-dead Sim­ple For­mula to Instant Cus­tomer Delight — June 25th, 2008

About the Author

Kenneth Yu is a tormented artist, but he was determined not to be a starving one. This is the primary reason why this D&AD award-winning advertising creative has plunged into the world of Internet entrepreneurship, and the rest -- as they say -- is history. Straddling both the creative and business realm, Kenneth combines bullet-fast ideation and his vast experience working with the big brands to alchemize marketing gold as the Head Copywriter and Marketing Strategist in MindValley. He shares more out-of-the-box marketing and copywriting tips (plus cool irreverent stuff) on his Twitter

Check out other posts by Kenneth

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