MindValley Labs Internet Marketing Blog

The headline might have been a little sneaky because you already know how.

We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.

The method was for one of our personal development sites and revolved around Spring cleaning (this was our "reason why").

We provided them a free ebook that would help them Spring clean their life instead of just Spring cleaning their house, and the book acted as a link to our product.

Here's how the schedule looked:

Day 1 - appetizer email
Day 3 - ebook ("gift") delivered, promotion started
Day 5 - reminder of promotion deadline
Day 7 - promotion ended

You can refer to those linked posts for the full rundown, but we refined the method further and over this 4 day period we saw a 500% boost in sales. To put it in perspective, we did 2 WEEKS worth of sales in just 3 days. It took just a few hours of work.

The only thing I would have changed is that we should have sent reminders on Day 6 and 7. We probably could have put that boost up to 600 or 700% with those additional emails, but alas, vacation called and no one wants to blast emails from the beach.

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About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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