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Email Magic: How it took Me only 1.25 Days to make a Month’s worth of Income

January 25th, 2008 by Mike W. Read more about Email Marketing

Back near the end of last year we ran an extremely suc­cess­ful email pro­mo­tion that made us a boat load of money. In just a few days it tal­lied up the nor­mal monthly profit.

And it only took about 1.25 days to research, devise, and execute.

I first blogged about it here, but below is a short (12min) video explain­ing what I did for each step of the way. Play it out now to find out how you can use this tech­nique to boost your own prof­its. The themes are “get richer” and “food.”

Below the video you’ll find swipe files that you are free to use. Watch the video first to find out how to prop­erly wield them.

Lastly, use this graphic to remem­ber the over­all pic­ture as you watch. It will help.

email marketing technique

Please leave your feed­back in the com­ments. It was my maiden voy­age with a video train­ing like this so I’d love to hear how I can make it bet­ter for you. Should we keep doing these? Were you glued to the edge of your seat or did you fall asleep?

And one last request, include with your com­ment one way you can use this tech­nique to boost your prof­its for Jan­u­ary. The best com­menter gets bonus karma points to use this weekend.

Let us know what you think and we’ll build from here.

Swipe Files You Can Adapt To Help You Get Richer

 

Appe­tizer

Dear {FIRSTNAME},

On Fri­day, Novem­ber 23, 2007, I’m going to send you a spe­cial
down­load link to grab a copy of a short report you BETTER READ
if you want to cash in on this hol­i­day sea­son. It’s an advanced
sales strat­egy for (eth­i­cally) using psy­cho­log­i­cal trig­gers to inspire
cus­tomers to buy from you.

It won’t cost you any­thing, but it is only avail­able until Mon­day the 26th.

After that, the report will no longer be accessible.

Plus, within the report will be a spe­cial hol­i­day gift from Mind­Val­ley
Labs. I won’t tell you what it is now, but let’s just say it“s in the spirit
of this hol­i­day season.

Watch your inbox Fri­day morning.

Happy Hol­i­days,
[you]

PS — Remem­ber, it’s only avail­able until Mon­day, so don’t miss the
report… or the spe­cial gift within.

Main Dish

{FIRSTNAME},

You might have received a con­fus­ing email
from us this past week­end that ref­er­enced
some dead­lines that had already passed.
Let’s just say our email server had a
large Turkey Hang­over and was look­ing to
take the hol­i­day off.

Yes, this even hap­pens to tech companies.

Any­way, as promised ear­lier, we’ve got the down­load link
ready for you to grab a com­pli­men­tary copy of
our report “6 Psy­cho­log­i­cal Trig­gers That Will
Make Your Vis­i­tors Buy From You Today and Tomorrow.”

Obtain your copy here:

[link]

** Remem­ber, it is only avail­able for a short
time — through Wednes­day Novem­ber 28.

Also, we’d like to remind you that inside this report
you’ll find your very own gift from Mind­Val­ley Labs.
Only peo­ple who read the report will be eli­gi­ble for
our gift…

…which we dare say is prob­a­bly the best one you’ll
receive this hol­i­day season.

Enjoy and happy holidays,

[You]

PS — Did you know there will be an esti­mated 474.5
bil­lion dol­lars spent this hol­i­day sea­son? Make your
piece of the pie a big one!

[link]

Some­thing got a lit­tle messed up, so that is the rea­son for the first para­graph in our Main Dish swipe. On that note, we still had awe­some suc­cess even with my error — a tes­ta­ment to the technique’s power.

Don’t for­get to leave your feed­back for what  and what we can do bet­ter and how you’re going to use this method.

Enjoy!

(Update: Switched video from Pho­to­bucket to Google Video)

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About the Author

Mike W. Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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14 Responses to “Email Magic: How it took Me only 1.25 Days to make a Month’s worth of Income”

  1. Understanding Internet Marketing

    Con­grats on the good results… and thanks for post­ing the sam­ple emails and video here, that’s some great content.

  2. Jason

    Sounds ter­rific but it needs to be tested. Some­times even the best-sounding schemes do not work. I’ll try this with my list and let you know if it works or not. As Pres­i­dent Rea­gan said: “Trust but Ver­ify” :-) ) How­ever, hav­ing said all that, many thanks for tak­ing the time and post­ing a blog entry this intel­li­gent, detailed, and straight for­ward. I espe­cially appre­ci­ate the swap files. I’ll be revis­it­ing this blog fre­quently for sure.

  3. Mike W.

    Jason,

    The title tells you the results I got when I did this (I think I men­tioned it in the video also). Using this method I got 1 month’s worth of rev­enue in only 1 week.

    For best results, I rec­om­mend using it in con­junc­tion with a nice pro­mo­tion or offer. The email tech­nique (and gift) will warm up your list and then the promo will seal the deal.

  4. texthunter

    Like the tech­nique, and will try it with my new site, http://www.clientranger.co.uk

  5. Kim Stacey

    First of all, I thor­ougly enjoyed the video tuto­r­ial. Nicely done!

    Sec­ondly, I appre­ci­ate a num­ber of ele­ments in your chain of con­tact… the focus on plan­ning is won­der­ful — so many clients I’ve worked with have abbre­vi­ated processes of two email con­tacts: announce­ment and reminder. I’ve used the “appe­tizer” with one client, and the recep­tion to the sec­ond email was phe­nom­e­nal, so I know it works.

    The fact that your gift PDF worked for you, with the inclu­sion of the “gift within a gift” offer, was an excel­lent touch. Adding that viral “share” might have proven very suc­cess­ful, huh? Next time you’ll remem­ber to do that — and let us know how well it work, ok?

    What I’ve learned in email mar­ket­ing cam­paigns could fill a large room, but under­ly­ing all that knowl­edge is the real­iza­tion that every list is dif­fer­ent. Know your list, fine tune your cam­paigns, and always be will­ing to try new things!

    Loved the post, and the video. I’ve book­marked your blog, and will return to learn more from your cre­ative thinking.

    Thank you!

  6. Clint Lenard

    Great infor­ma­tion, Mike! I enjoyed the Video and I will def­i­nitely be giv­ing this a shot very soon!

    Thanks,

    Clint

  7. AainaA

    This tech­nique when used can not only boost your mar­ket­share, but also push / incite oth­ers ‘exposed’ to it to want your product.

    Do not for­get to add ‘psy­cho­log­i­cal’ words to incite your buy­ers / read­ers but also remem­ber to ensure that the down­load­able s/w is worth ‘acquir­ing’ online and NOT FOUND ELSEWHERE, and that it is exactly what your buy­ers want.

    Do not for­get also to give the lit­tle some­thing extra — for exam­ple, a dis­count coupon to your next con­fer­ence or some­thing you can give which is of value that will keep your audi­ence happy to talk about your prod­uct / ser­vices — word of mouth mar­ket­ing is viral enough.

    Last, but not least — apply to every­thing — not just pro­mot­ing of your e-books — it works equally well in tra­di­tional brick and mor­tar busi­ness, offline.

    Always, always, whether you may realise it or not — some audience{s} may have for­got­ten click­ing on that link — so remind them gen­tly, and always, always offer them an opt-out link just in case they want to opt-out from receiv­ing future emails or reminders. Even gen­tle reminders some­times can ‘incite’ peo­ple to trash them as ‘spam’.

    Best Regards,

    AA

  8. Ellie

    Mike, wow, short and sweet and to the point. Also, you reit­er­ated impor­tant steps for empha­sis and as a reminder, and you were really easy to follow.

    In a few short words, you were able to con­vey to me how you did what you did, and the rep­e­ti­tion made it more memorable.

    Now… whom shall I email my test swipes, to? Hmmm… Golly, I don’t have a huge list.

    And, I will have to get cre­ative and come up with an awe­some ebook and free gift that pro­motes some more consumables.

    Now, where is that ebook that you spoke of? And what was the free gift that sold even more for you? Of course I want to know.

    Thank you for this info, it’s really some of the best info out here that’s eas­ily do-able right away. You have me as a loyal fol­lower, but I’m not so sure I will be able to do what you have done.

    you obvi­ously have a much greater gift writ­ing ebooks, per­ceiv­ing what peo­ple need and want, and get­ting a nice email list of folks to contact.

    But, I want to try! I’m going to have to give it a go and will let you know what hap­pens, if you want!

    Thank you, this blog is awesome.

    Ellie from http://www.cdin.org

  9. Debi

    I wasn’t bored, but I did think the pace was a bit slow… and per­haps there was too much rep­e­ti­tion for a not-really-rocket-surgery con­cept. I think you could cut 4–5 min­utes, and in doing so make it seem more “excit­ing” and/or “high energy.”

    I like the method, though, and the Black Fri­day tim­ing for it was brilliant!

  10. Amit

    Hi Mike,
    This isn’t rocket sci­ence but it is so unfor­tu­nate that many mar­keters don;t really know the real power of e-mail mar­ket­ing. It has been proved again and again that if used cor­rectly, e-mail mar­ket­ing is more prof­itable than any other cus­tomer acqui­si­tion or reten­tion tools!
    The deadly sins most mar­keters com­mit is send tons of e-mail within a short span of time — whether it’s an affil­i­ate prod­uct or launch. Peo­ple just don;t like to get both­ered and I know I’m the one to press the unsub­scribe but­ton when I see — “Hey last chance to buy XYZ prod­uct!!! Get Now!!!” when I have received that same last chance e-mail time and time again.
    Its my hearty prayer that those idiot mar­keters per­son­al­ize e-mails for me..and read this post a hun­dred times before mail­ing me those “last chance” offers again!

  11. Orchid

    Hi Mike,

    To tell you the truth, i didn’t fin­ish view­ing the video. Everything’s in black & white only. Adding some colour and charts or images might help to break the monot­ony and help illus­trate your points.

    But, Yes! Please keep on mak­ing these video tutorials.

    Thanks.

  12. G.Sreenivasa Rao

    It is step by step, detailed and a bit inter­est­ing. I could not under­stand why you have stopped with main dish only. Any way, we con­sume or at least taste many side dishes dur­ing the din­ner or lunch. Have you ever tested the idea by extend­ing the logic of din­ing fur­ther? I believe you are exper­i­ment­ing already with that idea.

    No tech­nique really works for ever, espe­cially in Inter­net mar­ket­ing. Sus­tain­abil­ity of Inter­net mar­keter suc­cess depends on how quickly and eas­ily one helps the peo­ple to become suc­cess­ful and in the process he becomes more suc­cess­ful. Sadly, many gurus are here, but no true leaders.

    After read­ing the feed­back and reflec­tion on it, regard­ing mak­ing it viral by shar­ing (Kim Stacey), I have a thought to share. Viral has two dis­ad­van­tages. It elim­i­nates the exclu­sive­ness and does not feed the self­ish­ness motive. If a book is really good and some of the ideas can be imple­mented by me, I feel even more self­ish, not to dis­close it to my other mar­keters. I believe this would be the rea­son for so many books which are really solid never make the list of best sellers.

    The clev­er­ness of the offer is in the book which they pro­moted– 6 Psy­cho­log­i­cal Trig­gers That Will Make Your Vis­i­tors Buy From You Today and Tomor­row. That book which I down­loaded will help in other areas of life also if applied. Above all, the title is com­plete, spe­cific, and pur­pose­ful. Peo­ple are no more excited about the free PDFs. They are look­ing for process, and real stuff which they can use for long time to come, in dif­fer­ent contexts.

    By the way, how a IM would see or per­ceive his list? Most of the inter­net mar­keters, going by the offers I receive, assume that the list is there just to receive offers, and more offers only. Yes, in the mask of infor­ma­tion, they try to sell every­thing under Inter­net mar­ket­ing. Unfor­tu­nately, we don’t have money to buy each and every offer. After some ini­tial pur­chases, almost every one becomes skep­ti­cal of the offers. No amount of Money back guar­an­tees really work, when the trust level itself is low. Trust deficit can­not be ful­filled so quickly.

    As a sub­scriber to your newslet­ter, I know your arti­cles are researched and well writ­ten. Your response rate might be high due to that fac­tor also. Suc­cess of any offer depends on the trust and rela­tion­ship under­neath to a large extent. Any ideas on how to assess my list per­cep­tions on me and my rela­tion­ship with them!

  13. Travis

    Mike.….where do you get the list of emails from to start the process you describe in email magic? I am new at the email marketing

  14. Golfspy X

    How do you limit the link to only 3 days?

    Thanks!

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