Comments on: Death of the Unique Selling Proposition http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/ We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business. Tue, 26 Jan 2010 00:19:28 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: aj http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/comment-page-1/#comment-103632 aj Thu, 22 Jan 2009 17:19:59 +0000 http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/#comment-103632 Kenneth:some insight and feedback oin your Death of USP article: what you describe sounds a lot like a longtime a stragegy called selling hope, which has been used for decades if not centuries in the cosmetic and parfume industries. In addition, And I am sorry, but I just don't buy the running shoe example in B2B environment. I don't think we care emotionally my company is compared to my competitors or my company's product compared to a competitor's product. However I would love to hear B2B examples of U Spiritual Props in the B2B arena. Kenneth:some insight and feedback oin your Death of USP article:
what you describe sounds a lot like a longtime a stragegy called selling hope, which has been used for decades if not centuries in the cosmetic and parfume industries. In addition, And I am sorry, but I just don’t buy the running shoe example in B2B environment. I don’t think we care emotionally my company is compared to my competitors or my company’s product compared to a competitor’s product. However I would love to hear B2B examples of U Spiritual Props in the B2B arena.

]]> By: Mark Eckenrode | HomeStomper http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/comment-page-1/#comment-97385 Mark Eckenrode | HomeStomper Wed, 08 Oct 2008 15:22:56 +0000 http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/#comment-97385 hey kenneth, this is a great point to bring up. thanks. everything we really want stems from a desired emotional outcome. "I don't want running shoes so i can run fast... i want them so i will be victorious." connect with that inner emotional desire and you win them over - heart and mind. in regards to spiritual... do you think that it's applicable to every product/service? hey kenneth, this is a great point to bring up. thanks.

everything we really want stems from a desired emotional outcome. “I don’t want running shoes so i can run fast… i want them so i will be victorious.” connect with that inner emotional desire and you win them over — heart and mind.

in regards to spiritual… do you think that it’s applicable to every product/service?

]]> By: Kenneth Yu http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/comment-page-1/#comment-71989 Kenneth Yu Fri, 11 Apr 2008 18:04:06 +0000 http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/#comment-71989 Hmmm Undertouchables -- protomythology sounds interesting... could you elaborate more if you don't mind? =) Hmmm Undertouchables — protomythology sounds interesting… could you elaborate more if you don’t mind? =)

]]> By: Untouchables Underground http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/comment-page-1/#comment-71936 Untouchables Underground Fri, 11 Apr 2008 12:42:31 +0000 http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/#comment-71936 The U-Spiritual-Proposition can be achieved nicely with a process currently called "ProtoMythology". Don't know if you've heard of it, but the main benefit it achieves is it gives MEANING to people's lives. Or, YOU do, through the context you create. Religions have dominated this sphere for millenia... but now these concepts are becoming more and more available and, in the future, will dominate the business landscape. And, if you look, you can already see it beginning to happen. The U-Spiritual-Proposition can be achieved nicely with a process currently called “ProtoMythology”. Don’t know if you’ve heard of it, but the main benefit it achieves is it gives MEANING to people’s lives. Or, YOU do, through the context you create.

Religions have dominated this sphere for millenia… but now these concepts are becoming more and more available and, in the future, will dominate the business landscape.

And, if you look, you can already see it beginning to happen.

]]> By: links for 2008-04-11 » eWhisper.net http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/comment-page-1/#comment-71853 links for 2008-04-11 » eWhisper.net Fri, 11 Apr 2008 00:42:44 +0000 http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/#comment-71853 [...] Death of the Unique Selling Proposition Interesting read that might make you want to test some different ad copy and landing pages. (tags: copywriting) [...] […] Death of the Unique Selling Proposition Interesting read that might make you want to test some different ad copy and landing pages. (tags: copywriting) […]

]]> By: Elizabeth http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/comment-page-1/#comment-71786 Elizabeth Thu, 10 Apr 2008 16:52:58 +0000 http://blog.mindvalleylabs.com/death-of-the-unique-selling-proposition/396/#comment-71786 Nice! I don't think the USP will ever die off completely but we are definitely headed towards an evolution of how we convince people to buy and separating yourself from the pack to do that. Nice! I don’t think the USP will ever die off completely but we are definitely headed towards an evolution of how we convince people to buy and separating yourself from the pack to do that.

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