Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for March, 2009

How Relationship Marketing Trumps Traditional Direct Marketing (and Why the Social Media Craze Is Mostly Hype)

Tuesday, March 31st, 2009 Read more about Social Media

Jack Can­field asked to inter­view me recently on the topic of social media. I did the inter­view but stressed that I really DISLIKE being asked to talk about social media mar­ket­ing. I con­sider the whole social media mar­ket­ing indus­try over-hyped.

I’m one of the most-in-demand speak­ers in this space (as I write this I’ll be in […]