What Does Your Order Button Say?
Friday, August 29th, 2008 Read more about Copywriting, Split Testing, Website OptimizationHave you ever wondered what impact the language on your order button could have on the conversion rate of your site?
We did and we were shocked to find out what a huge impact such a tiny change could make to the conversion rate of our site.
Well, since we believe in continuously testing just about everything, we went […]





Mike Reining
Vishen Lakhiani