The Paprika Effect: The Brain-dead Simple Formula to Instant Customer Delight
Wednesday, June 25th, 2008 Read more about Branding and PositioningThis customer delight formula is based on inspiration I got on my trip to Singapore; namely from my trip to Aston’s Grill, which is a budget western food place.
It also happens to be the only budget food place I know with a queue that goes down the length of the entire street – people queue [...]



Mike Reining
Vishen Lakhiani