MindValley Labs Internet Marketing Blog

This cus­tomer delight for­mula is based on inspi­ra­tion I got on my trip to Sin­ga­pore; namely from my trip to Aston’s Grill, which is a bud­get west­ern food place.
It also hap­pens to be the only bud­get food place I know with a queue that goes down the length of the entire street – peo­ple queue up […]

How do you lever­age pub­lic rela­tions more? Joel Roberts says you should always begin by ask­ing your­self, “What is the prob­lem that I am try­ing to solve?”
Don’t talk about the solu­tion until you have talked about the prob­lem. Here’s one more secret on how to get atten­tion from the media.

There’s a huge strug­gle in this area […]

Michael Mas­ter­son has built sev­eral dozen com­pa­nies, all of which are very suc­cess­ful. His first com­pany didn’t do that well, and from there he also learnt what not to do, which is also incred­i­bly impor­tant. I could quote his entire book, Ready, Fire, Aim: Zero to $100 Mil­lion in No Time Flat which has hit […]

Joel Roberts used to be with KABC radio in Los Ange­les. He went from radio to mar­ket­ing, and he now trains peo­ple on how to become direct mar­keters.
His list of clients speaks for itself; it includes Harv Eker (Secrets of the Mil­lion­aire Mind) and Stephen Covey (The Seven Habits of Highly Effec­tive Peo­ple), and […]

Study These Magic Mar­ket­ing Words
I have to admit that I am very skep­ti­cal any­time some­one tells me that they have built a squeeze page where they are see­ing a 90% sign-up rate.
How­ever, Mike Mor­gan is a world class copy­writer, and he just told me at JV Alert Live that one of his squeeze pages actu­ally converts […]

I am cur­rently up in Philadel­phia at JV Alert, and I am hav­ing a ter­rific time. Ken McArthur has really put together a tremen­dous event and I will be shar­ing some of my key learning’s and insights from this sem­i­nar.
One of my favorite ses­sions of the day was an open Q&A panel with 10 […]

We’re adding a lot of video to our web­sites now. We all know (based on what every guru I’ve stud­ied says), that videos can some­times dra­mat­i­cally boost con­ver­sion rates on sales copy, web­sites and/or land­ing pages.
Car­los Gar­cia, for exam­ple, cre­ated a report that showed how adding a video to one of his web­sites and changing […]

Chet Holmes gave a ‘sum­mary pre­sen­ta­tion’ of his book, and I’ll jump through a few of his points. To me, how­ever, the most telling piece of advice he gave was this:
To sell any­thing to any­one, don’t sell your product

Now, that is counter-intuitive because if most peo­ple were to sell a pen, the first word out of […]