Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for June, 2008

The Paprika Effect: The Brain-dead Simple Formula to Instant Customer Delight

Wednesday, June 25th, 2008 Read more about Branding and Positioning

This customer delight formula is based on inspiration I got on my trip to Singapore; namely from my trip to Aston’s Grill, which is a budget western food place.
It also happens to be the only budget food place I know with a queue that goes down the length of the entire street – people queue [...]

How to get and leverage attention from the mass media

Monday, June 23rd, 2008 Read more about Make Money

How do you leverage public relations more? Joel Roberts says you should always begin by asking yourself, “What is the problem that I am trying to solve?”
Don’t talk about the solution until you have talked about the problem. Here’s one more secret on how to get attention from the media.

There’s a huge struggle in [...]

Ready, Fire, Aim To Improve Your Sales Strategies and Selling Techniques

Thursday, June 19th, 2008 Read more about Entrepreneurship, Make Money

Michael Masterson has built several dozen companies, all of which are very successful. His first company didn’t do that well, and from there he also learnt what not to do, which is also incredibly important. I could quote his entire book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat which has hit [...]

The Joel Roberts Way to Make Profits from Problems

Friday, June 13th, 2008 Read more about Make Money

Joel Roberts used to be with KABC radio in Los Angeles. He went from radio to marketing, and he now trains people on how to become direct marketers.
His list of clients speaks for itself; it includes Harv Eker (Secrets of the Millionaire Mind) and Stephen Covey (The Seven Habits of Highly Effective People), and [...]

Can Magic Marketing Words Get You a 90% Conversion Rate? YES!

Sunday, June 8th, 2008 Read more about Copywriting

Study These Magic Marketing Words
I have to admit that I am very skeptical anytime someone tells me that they have built a squeeze page where they are seeing a 90% sign-up rate.
However, Mike Morgan is a world class copywriter, and he just told me at JV Alert Live that one of his squeeze pages actually [...]