Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for May, 2008

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Branding and Positioning, Creating Trust Online, Email Marketing

We opened an email swipe file account recently and I’ve been going in daily to observe the various emails.
It’s interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 [...]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Viral Marketing

If you remember, I shared with you a few days ago Brian Tracy’s words: successful people are always learning and trying new things.
Brad Antin said something similar, this was the second insight he shared. Our customers are people who have self-selected to make their lives better, and people who want to make their lives [...]

The Beach Bum’s Guide to Landing Pages

Monday, May 5th, 2008 Read more about Articles

If you construct your landing pages right, you’ve got a lot of beach time ahead of you. Your landing page is the first step to capturing all that traffic you’re paying for. A well-made landing page could be the difference between a website that’s your hobby and a website that funds your vacations.
If you’re spending [...]

The Future of AdWords for the Small Business

Friday, May 2nd, 2008 Read more about Google AdWords

Our regular readers may have noticed a slight downturn in AdWords-centric blog posts over the past few weeks (months?).
Let me explain why.
While we enjoy sharing our regular experimental results and weekly nuggets of wisdom, we took a hiatus from these to focus on something dramatically more useful to you.
We hunkered down and finally put [...]

3 Ways That You Probably Don’t Know to Makeover Your Plain Headline Into An Irresistibly Gorgeous Head-turning Headline

Friday, May 2nd, 2008 Read more about Copywriting, Headlines

Many people do their own writing, be it copywriters cranking subject lines and sub-headlines, or “normal Joes and Janes” riffing bullets and body copy.
Here are a 3 techniques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an article written by Sean D’Souza, the author of Psychotactics. “Knew” are existing benefits [...]