Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for May, 2008

S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)

Thursday, May 8th, 2008 Read more about Branding and Positioning, Creating Trust Online, Email Marketing

We opened an email swipe file account recently and I’ve been going in daily to observe the var­i­ous emails.
It’s inter­est­ing and eye-opening, almost like a “sur­vival of the fittest” exper­i­ment with the best emails ris­ing to the top and the ones not cut­ting the mark sink­ing to the bot­tom (sim­ply because I sub­scribed to 140 […]

Is Offline Follow-Up The Key to World Class Customer Delight and Higher Response Rates?

Tuesday, May 6th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Viral Marketing

If you remem­ber, I shared with you a few days ago Brian Tracy’s words: suc­cess­ful peo­ple are always learn­ing and try­ing new things.
Brad Antin said some­thing sim­i­lar, this was the sec­ond insight he shared. Our cus­tomers are peo­ple who have self-selected to make their lives bet­ter, and peo­ple who want to make their lives […]

The Beach Bum’s Guide to Landing Pages

Monday, May 5th, 2008 Read more about Articles

If you con­struct your land­ing pages right, you’ve got a lot of beach time ahead of you. Your land­ing page is the first step to cap­tur­ing all that traf­fic you’re pay­ing for. A well-made land­ing page could be the dif­fer­ence between a web­site that’s your hobby and a web­site that funds your vaca­tions.
If you’re spending […]

The Future of AdWords for the Small Business

Friday, May 2nd, 2008 Read more about Google AdWords

Our reg­u­lar read­ers may have noticed a slight down­turn in AdWords-centric blog posts over the past few weeks (months?).
Let me explain why.
While we enjoy shar­ing our reg­u­lar exper­i­men­tal results and weekly nuggets of wis­dom, we took a hia­tus from these to focus on some­thing dra­mat­i­cally more use­ful to you.
We hun­kered down and finally put into […]

3 Ways That You Probably Don’t Know to Makeover Your Plain Headline Into An Irresistibly Gorgeous Head-turning Headline

Friday, May 2nd, 2008 Read more about Copywriting, Headlines

Many peo­ple do their own writ­ing, be it copy­writ­ers crank­ing sub­ject lines and sub-headlines, or “nor­mal Joes and Janes” riff­ing bul­lets and body copy.
Here are a 3 tech­niques that will instantly SPICE up your copy.
The Knew/New Method
I came across this in an arti­cle writ­ten by Sean D’Souza, the author of Psy­chotac­tics. “Knew” are exist­ing ben­e­fits which people […]