Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for May, 2008

How to Gain Mastery and Become World-Class at Anything

Monday, May 26th, 2008 Read more about Entrepreneurship, Make Money

This is a key insight shared by Chet Holmes. He was a very suc­cess­ful busi­ness exec­u­tive, and one of his biggest accom­plish­ments was work­ing and run­ning one of the com­pa­nies at Berk­shire Hath­away.
Char­lie Munger is the vice-chairman of Berk­shire Hath­away and War­ren Buffet’s the CEO. These guys are like demigods in the busi­ness world.
Chet Holmes was […]

150% More Traffic and 133% More Sales From A Few Tweaks. You Can’t Be Serious… Can You?

Monday, May 26th, 2008 Read more about Website Optimization

We just posted a free case-study video show­ing exactly how we helped a client score 150% more traf­fic and 133% more con­ver­sions.
It’s almost exactly 16 min­utes and depicts exactly what this entre­pre­neur did to her crazy niche site… which is “EMF Pro­tec­tion Equip­ment.” You’ll see “before” and “after” pics as well as hear from the […]

3 Ways to Use the Letter ‘S’ to Sex up Headlines, Body Copy and Bullets

Thursday, May 22nd, 2008 Read more about Articles, Copywriting

Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the let­ter “S” –to help you remem­ber bet­ter.
After you’ve writ­ten your body copy, bul­let point and/or head­lines, there are three tips in this eval­u­a­tion process for your bul­lets or head­lines.
Start With â€˜S’
1. […]

Basic Benchmarks for World Class Businesses

Tuesday, May 20th, 2008 Read more about Entrepreneurship, Site Design, Split Testing

There are sev­eral key learn­ings we’ve been empha­siz­ing lately, and 2 mind shifts we’re really push­ing towards.
i. Think like a mar­keter in every­thing business-related
ii. Mea­sure every­thing –you need to know the met­rics of your busi­ness
Today, I’m going into deeper dis­cus­sion on the sec­ond point, mea­sure­ments.
We are start­ing mea­sure a lot more, and it is really […]

6 Steps Up the Ladder of Sales Success.

Saturday, May 17th, 2008 Read more about Make Money, Upselling Techniques

A lot of suc­cess­ful peo­ple have said that we always have to think about the cus­tomer and to think about the sales. You’ll hear me talk a lot about sales because it’s a skill we all have to mas­ter. In busi­ness, the only way to remain in busi­ness is to sell suc­cess­fully. No one will […]

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Creating Trust Online, Upselling Techniques

If you have ever won­dered why you couldn’t con­vince your wife to buy that Fer­rari, or why your cus­tomers don’t seem to ‘get’ what you are des­per­ately try­ing to sell them, it’s really not your fault. Our Chief Math­e­mati­cian revealed these mys­ter­ies through the power of maths/physics/scientific proof.
Below is his bril­liant pre­sen­ta­tion dur­ing our […]

The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche

Tuesday, May 13th, 2008 Read more about Reviews, Using Audio

We all know what karma is. What goes around comes around… it’s the law of the uni­verse. Sim­ply put, the more you give, the more you get… or as Robert Cial­dini puts it in the sci­ence of “Influ­ence”, it’s the rule of reci­procity.
Now, we’ve all heard of reci­procity with our cus­tomers. Give them bonuses, surprise […]

How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer

Monday, May 12th, 2008 Read more about Branding and Positioning, Entrepreneurship, Make Money

I learnt many things from adver­tis­ing, includ­ing how to instantly and rapidly gen­er­ate big ideas to explode your income. I’ll begin by tack­ling the def­i­n­i­tion.
What is a Big Idea?
A big idea espe­cially as rel­e­vant to our indus­try involves com­bin­ing the “knew” and the “new”.
‘New’ is some­thing totally unre­lated to the indus­try and ‘knew’ is something […]

Ask me any AdWords question and I will answer it

Saturday, May 10th, 2008 Read more about Google AdWords

Here is the pro­posal:
If you use Google AdWords to adver­tise, I want you to imme­di­ately leave a com­ment below and ask me all of your AdWords ques­tions and chal­lenges. 
Just do it!
What nags you at night about Google AdWords?  What chal­lenges are you run­ning into?
Please tell me!
In return for telling me what chal­lenges you face, I am going […]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Online Community

In my last few posts, I’ve shared var­i­ous things I’ve learned, and the sev­eral insights that Brad Antin of Cen­ter­pointe shared with me.
You might be won­der­ing how Brad Antin and I ended up talk­ing busi­ness.
Did I walk up to him and say, “Hi, I’m Mike, I actu­ally plan to be your biggest com­peti­tor, could […]