Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for May, 2008

How to Gain Mastery and Become World-Class at Anything

Monday, May 26th, 2008 Read more about Entrepreneurship, Make Money

This is a key insight shared by Chet Holmes. He was a very successful business executive, and one of his biggest accomplishments was working and running one of the companies at Berkshire Hathaway.
Charlie Munger is the vice-chairman of Berkshire Hathaway and Warren Buffet’s the CEO. These guys are like demigods in the business world.
Chet Holmes [...]

150% More Traffic and 133% More Sales From A Few Tweaks. You Can’t Be Serious… Can You?

Monday, May 26th, 2008 Read more about Website Optimization

We just posted a free case-study video showing exactly how we helped a client score 150% more traffic and 133% more conversions.
It's almost exactly 16 minutes and depicts exactly what this entrepreneur did to her crazy niche site... which is "EMF Protection Equipment." You'll see "before" and "after" pics as well as hear from the [...]

3 Ways to Use the Letter ‘S’ to Sex up Headlines, Body Copy and Bullets

Thursday, May 22nd, 2008 Read more about Articles, Copywriting

Here are three more ways to spice up your body copy, and, being a writer, I couldn’t help but make them all start with the letter “S” -to help you remember better.
After you’ve written your body copy, bullet point and/or headlines, there are three tips in this evaluation process for your bullets or headlines.
Start With [...]

Basic Benchmarks for World Class Businesses

Tuesday, May 20th, 2008 Read more about Entrepreneurship, Site Design, Split Testing

There are several key learnings we've been emphasizing lately, and 2 mind shifts we're really pushing towards.
i. Think like a marketer in everything business-related
ii. Measure everything –you need to know the metrics of your business
Today, I'm going into deeper discussion on the second point, measurements.
We are starting measure a lot more, and it is really [...]

6 Steps Up the Ladder of Sales Success.

Saturday, May 17th, 2008 Read more about Make Money, Upselling Techniques

A lot of successful people have said that we always have to think about the customer and to think about the sales. You'll hear me talk a lot about sales because it's a skill we all have to master. In business, the only way to remain in business is to sell successfully. No one will [...]

3 Surprising Mathematical Principles That Every Persuasive Marketer Must Know

Thursday, May 15th, 2008 Read more about Articles, Creating Trust Online, Upselling Techniques

If you have ever wondered why you couldn't convince your wife to buy that Ferrari, or why your customers don't seem to 'get' what you are desperately trying to sell them, it's really not your fault. Our Chief Mathematician revealed these mysteries through the power of maths/physics/scientific proof.
Below is his brilliant presentation during our [...]

The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche

Tuesday, May 13th, 2008 Read more about Reviews, Using Audio

We all know what karma is. What goes around comes around... it’s the law of the universe. Simply put, the more you give, the more you get... or as Robert Cialdini puts it in the science of “Influence”, it’s the rule of reciprocity.
Now, we’ve all heard of reciprocity with our customers. Give them bonuses, surprise [...]

How to Instantly Generate Big Ideas That Will Explode Your Business — the Billion Dollar Secrets I Stole from my Previous Employer

Monday, May 12th, 2008 Read more about Branding and Positioning, Entrepreneurship, Make Money

I learnt many things from advertising, including how to instantly and rapidly generate big ideas to explode your income. I'll begin by tackling the definition.
What is a Big Idea?
A big idea especially as relevant to our industry involves combining the "knew" and the "new".
'New' is something totally unrelated to the industry and 'knew' is [...]

Ask me any AdWords question and I will answer it

Saturday, May 10th, 2008 Read more about Google AdWords

Here is the proposal:
If you use Google AdWords to advertise, I want you to immediately leave a comment below and ask me all of your AdWords questions and challenges. 
Just do it!
What nags you at night about Google AdWords?  What challenges are you running into?
Please tell me!
In return for telling me what challenges you face, [...]

Start Building Your Business on the Right Attitude

Saturday, May 10th, 2008 Read more about Creating Trust Online, Entrepreneurship, Make Money, Online Community

In my last few posts, I've shared various things I've learned, and the several insights that Brad Antin of Centerpointe shared with me.
You might be wondering how Brad Antin and I ended up talking business.
Did I walk up to him and say, "Hi, I'm Mike, I actually plan to be your biggest competitor, [...]