Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for April, 2008

7 Ways to Increase Your Blog Comments

Monday, April 14th, 2008 Read more about Online Community

When you have really good posts on your blog, it probably bothers you when you don't get as much feedback as you'd hoped. Sometimes, there are no comments at all when what you really want is to feel appreciated buy your readers. I've identified seven ways to increase the comments you receive on your [...]

How to make $10,000 a day, per 500-word email

Friday, April 11th, 2008 Read more about Email Marketing

Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its [...]

The USA Today Secret to Getting Attention

Wednesday, April 9th, 2008 Read more about Email Marketing, Headlines

Getting attention means you are speaking to prospects' needs, to their wants and desires, and to their present and current frame of mind.
Often, what is at the top of their minds is covered in news media. I learned this from Paul Hartunian:
First, you go to USA Today.com, especially if most of your target [...]

Death of the Unique Selling Proposition

Monday, April 7th, 2008 Read more about Branding and Positioning

                      
As marketers, we always talk about the unique selling proposition. What benefits and features make my product so unique that it stands out in the marketplace?
However, the market has become saturated. Today, the USP has become almost meaningless.
How many products out there have the same features? Let's take for example, shoes. From Nike, [...]

Blog Marketing: Do You Have The Time?

Friday, April 4th, 2008 Read more about Blog Marketing

I was doing research today on blog marketing and wanted to share a few of the quality links I came upon. The obvious winner here is Dosh Dosh; the amount of quality content on that site is amazing. My only gripe is that the date of publication is never obvious.
With that, if you are [...]

What’s a friend worth to you?

Thursday, April 3rd, 2008 Read more about Creating Trust Online

John Reese is inviting you to become his friend. Jack Humphrey thinks it's a great idea.
It's a nice marketing stunt, and I'm sure John has a well thought-out plan for the likely 5000 people who add him, but that's all it is: a stunt. The long term value is not pending for most of us [...]

The Death Grip Method

Wednesday, April 2nd, 2008 Read more about Email Marketing, Make Money

I was going through Mass Control over the weekend, nerd that I am, and I came across something Frank Kern called the Death Grip Method. Frank Kern says that this is the most valuable thing you can learn from Mass Control. In that $2,000 course, this is the million dollar formula. It is specifically applied [...]

Location Data in AdWords?

Wednesday, April 2nd, 2008 Read more about Google AdWords

I just noticed this (The "Los Angeles" line). Anybody seen it before?

I'd be curious to know what the story is behind it and what sort of conversion implications it has.