Simple vs Complex
Tuesday, April 22nd, 2008 Read more about EntrepreneurshipWhen the laughter died down in the back room of the focus-group facility, I was told that this proposal was DOA, for two reasons. First, the product manager would never meet her employer’s aggressive financial objectives selling shrink-wrapped software priced at $15 a copy. Second, everyone on the client team assured me that it would [...]




Mike Reining
Vishen Lakhiani