Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for March, 2008

Eugene Schwartz’s 8 Rules of Great Copywriting

Monday, March 31st, 2008 Read more about Copywriting, Creating Trust Online

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although […]

Powerful Sales & Marketing Ideas of $100 Million Dollar Companies

Thursday, March 27th, 2008 Read more about Articles

I just had a reader post the following comment below our post on “How to Get from 20 Million to 100 Million in Online Sales”
I don’t usually publicize comments. But this is an exception. As I was reading this comment and the strategy the writer shared, it kept reminding me of some lessons I learned […]

How to Get from 20 Million to 100 Million in Online Sales: Lessons from Agora Publishing

Wednesday, March 26th, 2008 Read more about Entrepreneurship

Lately, I’ve been thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. I don’t know how I did it, but I stumbled across the entire collection of Agora swipe files.
Michael Masterson is the founder of Agora. I’ve read some of his work, and I have bought his books […]

How to Get Quality Testimonials

Tuesday, March 18th, 2008 Read more about Copywriting, Creating Trust Online

Can’t figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This […]

Blog Tweaking Results

Monday, March 17th, 2008 Read more about Blog Marketing, Site Design

Ok, as I mentioned, we did a few tweaks to the blog to see what would happen.
The changes we did were:

Append “about the author” to the end of each post
Append “related posts” to the end of each post
Append a link to our free internet marketing course to the end of each post

Sadly, I don’t […]