MindValley Labs Internet Marketing Blog

Eugene Schwartz was a leg­endary copy­writer. In fact, I would go as far as to say that he is one of the great­est copy­writ­ers who ever lived — we still swipe his mate­r­ial today. His spe­cialty was direct-mail cam­paigns, and before he passed away in 1995, he had writ­ten 10 books includ­ing “Break­through Adver­tis­ing”. Although […]

I just had a reader post the fol­low­ing com­ment below our post on “How to Get from 20 Mil­lion to 100 Mil­lion in Online Sales”
I don’t usu­ally pub­li­cize com­ments. But this is an excep­tion. As I was read­ing this com­ment and the strat­egy the writer shared, it kept remind­ing me of some lessons I learned […]

Lately, I’ve been think­ing a lot about the suc­cess of our com­peti­tors such as Cen­ter­pointe and espe­cially, Agora Pub­lish­ing. I don’t know how I did it, but I stum­bled across the entire col­lec­tion of Agora swipe files.
Michael Mas­ter­son is the founder of Agora. I’ve read some of his work, and I have bought his books before. […]

Can’t fig­ure out how to get qual­ity tes­ti­mo­ni­als for your prod­uct? Try this:
Set up a form on a web page ask­ing spe­cific ques­tions related to your prod­uct. Let’s say you offer a pop-up soft­ware prod­uct. You might ask:
1) How has your con­ver­sion rate increased since using our soft­ware? (Please be as spe­cific as com­fort­ably pos­si­ble)
This will get […]

Ok, as I men­tioned, we did a few tweaks to the blog to see what would hap­pen.
The changes we did were:

Append “about the author” to the end of each post
Append “related posts” to the end of each post
Append a link to our free inter­net mar­ket­ing course to the end of each post

Sadly, I don’t think there are any […]

Alex Man­doss­ian does:
Hi mike,
You know what today is, don’t you?
As I indi­cated in yesterday’s email to you, if you decide
not to give Mar­ket With Post­cards a fair try within the
next 24 hours, we’ll remove you from our opt-in list.
No offense, but we only pro­vide our best offers for our
clients and stu­dents and because you’ve let 6 weeks […]

At Orlando I got invited to din­ner with the very mem­o­rable duo of Travis Miller and Jimmy Vee. These guys are the authors of Grav­i­ta­tional Mar­ket­ing: The Sci­ence of Attract­ing Cus­tomers.
It’s a fas­ci­nat­ing con­cept and has to do with the idea of posi­tion­ing your­self as a maven and being “dif­fer­ent” from the norm.
I found Jimmy and […]

The head­line might have been a lit­tle sneaky because you already know how.
We used our trusty appetizer-main dish method of email mar­ket­ing, which I gave the the­ory on here and fur­ther how-to here.
The method was for one of our per­sonal devel­op­ment sites and revolved around Spring clean­ing (this was our “rea­son why”).
We pro­vided them a free ebook […]

A few months ago, a few affil­i­ates sent out a series of emails that caught my atten­tion.
It was a medium sized launch, but they had blogs around the world ask­ing the same ques­tion.
It made me drop what I was doing and read that email. I wanted to know:
“What is FeBeNe?”
It out to be part of […]

At the recent Strate­gic Prof­its sem­i­nar I attended in Florida I got intro­duced to Mary Ellen Tribby of EarlyToRise.com.

Ear­ly­ToRise is owned by Agora Pub­lish­ing, which in Tribby’s words is an “Idea Com­pany” and they focus on direct mar­ket­ing.
I was totally blown away when they shared their met­rics with me. They have a list of […]