MindValley Labs Internet Marketing Blog

Eugene Schwartz was a legendary copywriter. In fact, I would go as far as to say that he is one of the greatest copywriters who ever lived - we still swipe his material today. His specialty was direct-mail campaigns, and before he passed away in 1995, he had written 10 books including “Breakthrough Advertising”. Although [...]

I just had a reader post the following comment below our post on “How to Get from 20 Million to 100 Million in Online Sales”
I don’t usually publicize comments. But this is an exception. As I was reading this comment and the strategy the writer shared, it kept reminding me of some lessons I learned [...]

Lately, I’ve been thinking a lot about the success of our competitors such as Centerpointe and especially, Agora Publishing. I don’t know how I did it, but I stumbled across the entire collection of Agora swipe files.
Michael Masterson is the founder of Agora. I’ve read some of his work, and I have bought his books [...]

Can’t figure out how to get quality testimonials for your product? Try this:
Set up a form on a web page asking specific questions related to your product. Let’s say you offer a pop-up software product. You might ask:
1) How has your conversion rate increased since using our software? (Please be as specific as comfortably possible)
This [...]

Ok, as I mentioned, we did a few tweaks to the blog to see what would happen.
The changes we did were:

Append “about the author” to the end of each post
Append “related posts” to the end of each post
Append a link to our free internet marketing course to the end of each post

Sadly, I don’t [...]

Alex Mandossian does:
Hi mike,
You know what today is, don’t you?
As I indicated in yesterday’s email to you, if you decide
not to give Market With Postcards a fair try within the
next 24 hours, we’ll remove you from our opt-in list.
No offense, but we only provide our best offers for our
clients and students and because you’ve let [...]

At Orlando I got invited to dinner with the very memorable duo of Travis Miller and Jimmy Vee. These guys are the authors of Gravitational Marketing: The Science of Attracting Customers.
It’s a fascinating concept and has to do with the idea of positioning yourself as a maven and being “different” from the norm.
I found Jimmy [...]

The headline might have been a little sneaky because you already know how.
We used our trusty appetizer-main dish method of email marketing, which I gave the theory on here and further how-to here.
The method was for one of our personal development sites and revolved around Spring cleaning (this was our “reason why”).
We provided them a [...]

A few months ago, a few affiliates sent out a series of emails that caught my attention.
It was a medium sized launch, but they had blogs around the world asking the same question.
It made me drop what I was doing and read that email. I wanted to know:
“What is FeBeNe?”
It out to be part [...]

At the recent Strategic Profits seminar I attended in Florida I got introduced to Mary Ellen Tribby of EarlyToRise.com.

EarlyToRise is owned by Agora Publishing, which in Tribby’s words is an “Idea Company” and they focus on direct marketing.
I was totally blown away when they shared their metrics with me. They have a list of [...]