MindValley Labs Internet Marketing Blog

Frank Kern discussed the concept of the "Customer Avatar" on Day 2 of the Strategic Profits Event in Orlando.
So What's a Customer Avatar? In this video I explain this concept and talk about a major screw up we made by sending out an email recently without understanding the "Customer Avatar" Concept.
Watch the Video Below...

It's Day 1 at the conference as I write this.
I arrived a little late due to my plane troubles. But was just able to catch the last 30 minutes of Mike Filsaime's session.
Here's the thing I like about Mike. You can walk in just as he's wrapping up and still find enough juicy nuggets of [...]

I'm writing this post from Orlando, Florida.
Or specifically, DisneyWorld. I'm surrounded by kids wearing mickey mouse hats, really happy toddlers, really tired parents and a bunch of Internet Marketers.
I'll be blogging daily to share a key idea or insight I gained from each day here.

But I barely made it here.
My flight from Manchester ran [...]

Following this thought on social proof, I've been pondering it further and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there's more to social proof that just testimonials!
Ok, now, here's a little illumination before we get down and [...]

Here is another Google Adwords secret tip on making words more powerful.
You can make the headline of your ad more inviting by making it appear as if your product or service does the work for the customer. Here is an example: "Develop web banners in minutes" vs. "Develops web banners in minutes." The only change [...]

Frank Kern's Mass Control marketing was one of the best product launchs I've seen in Internet Marketing history. His videos were brilliant but can the idea of "building a relationship with your list" really be that big a profit multiplier?
Our lab put the idea to the test and here's the result. Now this is not [...]

I stumbled upon Ramit Sethi's blog IWillTeachYouToBeRich.com. Ramit is the the co-founder & VP of Marketing for PBwiki, a wiki startup in Silicon Valley and he blogs about personal finance.
Ramit runs a great blog with some excellent content and a wicked sense of humor. But I was most impressed with a little conversion trick he's [...]

One of the biggest traps that stops many entrepreneurs from being successful is what I would like to call "the innovation trap."
What is the innovation trap?
The innovation trap is that many people sit waiting around for the big idea to hit them.  They are wondering and waiting for the "Eureka" moment to arrive. 
People want [...]

I was just reading one of the free ebooks from Jeff Walker's Product Launch Formula. It's about building and using social proof in your sales efforts.
This probably isn't new to most of you, but one idea stuck out.
What if you're new to the market or launching a new product and don't yet have testimonials (the [...]