MindValley Labs Internet Marketing Blog

Frank Kern dis­cussed the con­cept of the “Cus­tomer Avatar” on Day 2 of the Strate­gic Prof­its Event in Orlando.
So What’s a Cus­tomer Avatar? In this video I explain this con­cept and talk about a major screw up we made by send­ing out an email recently with­out under­stand­ing the “Cus­tomer Avatar” Con­cept.
Watch the Video Below…

It’s Day 1 at the con­fer­ence as I write this.
I arrived a lit­tle late due to my plane trou­bles. But was just able to catch the last 30 min­utes of Mike Filsaime’s ses­sion.
Here’s the thing I like about Mike. You can walk in just as he’s wrap­ping up and still find enough juicy nuggets of information […]

I’m writ­ing this post from Orlando, Florida.
Or specif­i­cally, Dis­ney­World. I’m sur­rounded by kids wear­ing mickey mouse hats, really happy tod­dlers, really tired par­ents and a bunch of Inter­net Mar­keters.
I’ll be blog­ging daily to share a key idea or insight I gained from each day here.

But I barely made it here.
My flight from Man­ches­ter ran into a […]

Fol­low­ing this thought on social proof, I’ve been pon­der­ing it fur­ther and came up with a micro guide that may just change the way you think about the topic.
First off, let me get this off my chest: there’s more to social proof that just tes­ti­mo­ni­als!
Ok, now, here’s a lit­tle illu­mi­na­tion before we get down and dirty.
The most […]

Here is another Google Adwords secret tip on mak­ing words more pow­er­ful.
You can make the head­line of your ad more invit­ing by mak­ing it appear as if your prod­uct or ser­vice does the work for the cus­tomer. Here is an exam­ple: “Develop web ban­ners in min­utes” vs. “Devel­ops web ban­ners in min­utes.” The only change […]

Frank Kern’s Mass Con­trol mar­ket­ing was one of the best prod­uct launchs I’ve seen in Inter­net Mar­ket­ing his­tory. His videos were bril­liant but can the idea of “build­ing a rela­tion­ship with your list” really be that big a profit mul­ti­plier?
Our lab put the idea to the test and here’s the result. Now this is not […]

I stum­bled upon Ramit Sethi’s blog IWillTeachYouToBeRich.com. Ramit is the the co-founder & VP of Mar­ket­ing for PBwiki, a wiki startup in Sil­i­con Val­ley and he blogs about per­sonal finance.
Ramit runs a great blog with some excel­lent con­tent and a wicked sense of humor. But I was most impressed with a lit­tle con­ver­sion trick he’s […]

One of the biggest traps that stops many entre­pre­neurs from being suc­cess­ful is what I would like to call “the inno­va­tion trap.”
What is the inno­va­tion trap?
The inno­va­tion trap is that many peo­ple sit wait­ing around for the big idea to hit them.  They are won­der­ing and wait­ing for the “Eureka” moment to arrive. 
Peo­ple want to believe […]

I was just read­ing one of the free ebooks from Jeff Walker’s Prod­uct Launch For­mula. It’s about build­ing and using social proof in your sales efforts.
This prob­a­bly isn’t new to most of you, but one idea stuck out.
What if you’re new to the mar­ket or launch­ing a new prod­uct and don’t yet have tes­ti­mo­ni­als (the most […]