MindValley Labs Internet Marketing Blog

I was Googling to find the company “AIESEC Michigan”, a recruiting firm in Ann Arbor.
Their official site is AiesecMichigan.com
But here is what Google shows:

Take a look at the last link on that page. Yup that’s the site they want to draw traffic to.

SKIP?
Not only is their flash website killing their search engine rankings (How [...]

A few days ago we wrote a post on how Network Solutions screwed us out of a domain and we recommended that people avoid Network Solutions at all cost.
The post made it to the front page of Reddit and got referenced on a number of blogs. Superb!
But here’s an interesting little development.
Most of the comments [...]

A quick look back, a quick look ahead…
 
… and what it all means for YOU.
One might say the "entity" that is MindValley Labs went through some soul searching recently.
The Lab has hit that middle-age time of life. We looked at it and asked, "What are we really doing here?"
"Does it make sense?"
"What were our [...]

We just recently ran an AdWords test showing how important your ads’ first word can be.
So the next logical test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did better… much better. Our conversion rate results are not statistically significant yet [...]

This is something to get used to!
We changed 1 word in an ad and saw our CTR double.
As you may know, it’s crucial to test whether your audience responds better to advertised features or advertised benefits (If you can’t test, bank on benefits first). Another important element is whether they prefer imagery of passive [...]