MindValley Labs Internet Marketing Blog

I was Googling to find the company "AIESEC Michigan", a recruiting firm in Ann Arbor.
Their official site is AiesecMichigan.com
But here is what Google shows:

Take a look at the last link on that page. Yup that's the site they want to draw traffic to.

SKIP?
Not only is their flash website killing their search engine rankings (How [...]

A few days ago we wrote a post on how Network Solutions screwed us out of a domain and we recommended that people avoid Network Solutions at all cost.
The post made it to the front page of Reddit and got referenced on a number of blogs. Superb!
But here's an interesting little development.
Most of the comments [...]

A quick look back, a quick look ahead...
 
... and what it all means for YOU.
One might say the "entity" that is MindValley Labs went through some soul searching recently.
The Lab has hit that middle-age time of life. We looked at it and asked, "What are we really doing here?"
"Does it make sense?"
"What were our [...]

We just recently ran an AdWords test showing how important your ads' first word can be.
So the next logical test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did better... much better. Our conversion rate results are not statistically significant yet [...]

This is something to get used to!
We changed 1 word in an ad and saw our CTR double.
As you may know, it's crucial to test whether your audience responds better to advertised features or advertised benefits (If you can't test, bank on benefits first). Another important element is whether they prefer imagery of passive [...]

World of Warcraft released a series of ads starring B-Movie Legends like Mr. T, Vern Troyer, Van Damme and William Shatner.
I'm loving these! Here's the full collection.
Mr T.

Vern Troyer (Mini Me from Austin Powers)

William Shatner of Star Trek

Jean Claude Van Damme (In French)

Willie Toledo (in Spanish)

Enjoy!

Mark Joyner of Simpleology is releashing a free course on blogging.

It's a multi-media course on blogging. For a while, they're letting you snag it for free if you post about it on your blog.
It covers:

The best blogging techniques.
How to get traffic to your blog.
How to turn your blog into money.

I'll let you know what [...]

If you haven't already started advertising on Yahoo, maybe it's about time.
We've noticed Yahoo conversions costing us slightly less than Google. Perhaps because so many people ignore Yahoo and thus keep its average bids per keyword lower than the almighty Google.
If you're considering Yahoo but dreading the work needed to get your campaigns online, [...]

Not everyone can handle the continuous, infinite possibilities of testing ads.
Not even me.
That's why you have to rally when you discover a 200% boost in conversions with one of the oldest tricks in the book.
Take a look:

What was the trick? It isn't as black and white as we'd like, but the winning ad uses [...]

Sixt, a major car rental company in Germany made headlines in the marketing world when it experimented with a new way to make its Google Adwords ads stand out from the crowd.
Enter "Mietwagen" into Google Germany and you see this.

In a word only environment, this made their ads certainly standout.
But more importantly - it lead [...]