MindValley Labs Internet Marketing Blog

I was Googling to find the com­pany “AIESEC Michi­gan”, a recruit­ing firm in Ann Arbor.
Their offi­cial site is AiesecMichigan.com
But here is what Google shows:

Take a look at the last link on that page. Yup that’s the site they want to draw traffic to.

SKIP?
Not only is their flash web­site killing their search engine rank­ings (How is Google […]

A few days ago we wrote a post on how Net­work Solu­tions screwed us out of a domain and we rec­om­mended that peo­ple avoid Net­work Solu­tions at all cost.
The post made it to the front page of Red­dit and got ref­er­enced on a num­ber of blogs. Superb!
But here’s an inter­est­ing lit­tle devel­op­ment.
Most of the com­ments on […]

A quick look back, a quick look ahead…
 
… and what it all means for YOU.
One might say the “entity” that is Mind­Val­ley Labs went through some soul search­ing recently.
The Lab has hit that middle-age time of life. We looked at it and asked, “What are we really doing here?”
“Does it make sense?”
“What were our orig­i­nal goals?”
We came to some […]

We just recently ran an AdWords test show­ing how impor­tant your ads’ first word can be.
So the next log­i­cal test would be on the very last word, right?
Right.
Take a look:

Our defined goal was click-thru-rate and  the ad with the test-word removed did bet­ter… much bet­ter. Our con­ver­sion rate results are not sta­tis­ti­cally sig­nif­i­cant yet so we’re disregarding […]

This is some­thing to get used to!
We changed 1 word in an ad and saw our CTR dou­ble.
As you may know, it’s cru­cial to test whether your audi­ence responds bet­ter to adver­tised fea­tures or adver­tised ben­e­fits (If you can’t test, bank on ben­e­fits first). Another impor­tant ele­ment is whether they pre­fer imagery of pas­sive or […]

World of War­craft released a series of ads star­ring B-Movie Leg­ends like Mr. T, Vern Troyer, Van Damme and William Shat­ner.
I’m lov­ing these! Here’s the full col­lec­tion.
Mr T.

Vern Troyer (Mini Me from Austin Powers)

William Shat­ner of Star Trek

Jean Claude Van Damme (In French)

Willie Toledo (in Spanish)

Enjoy!

Mark Joyner of Sim­ple­ol­ogy is releash­ing a free course on blogging.

It’s a multi-media course on blog­ging. For a while, they’re let­ting you snag it for free if you post about it on your blog.
It covers:

The best blog­ging tech­niques.
How to get traf­fic to your blog.
How to turn your blog into money.

I’ll let you know what I think once […]

If you haven’t already started adver­tis­ing on Yahoo, maybe it’s about time.
We’ve noticed Yahoo con­ver­sions cost­ing us slightly less than Google. Per­haps because so many peo­ple ignore Yahoo and thus keep its aver­age bids per key­word lower than the almighty Google.
If you’re con­sid­er­ing Yahoo but dread­ing the work needed to get your cam­paigns online, try […]

Not every­one can han­dle the con­tin­u­ous, infi­nite pos­si­bil­i­ties of test­ing ads.
Not even me.
That’s why you have to rally when you dis­cover a 200% boost in con­ver­sions with one of the old­est tricks in the book.
Take a look:

What was the trick? It isn’t as black and white as we’d like, but the win­ning ad uses cap­i­tal­iza­tion and speci­ficity more […]

Sixt, a major car rental com­pany in Ger­many made head­lines in the mar­ket­ing world when it exper­i­mented with a new way to make its Google Adwords ads stand out from the crowd.
Enter “Miet­wa­gen” into Google Ger­many and you see this.

In a word only envi­ron­ment, this made their ads cer­tainly stand­out.
But more impor­tantly — it lead to a […]