Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for January, 2008

Meet our New Blogger, Kenneth

Thursday, January 24th, 2008 Read more about Articles, Copywriting

Kenneth joined our team a few ago as a copywriter and internet marketer. His job description is simple.
Buy and consume EVERY new Internet marketing product out there: from big launch training programs to podcasts, teleseminars, ebooks and PDFs and more.

Kenneth then digests, breaks and tests every new concept we learn. And he’ll be blogging [...]

Is Your Fugly Guarantee Imagery Costing You Sales

Thursday, January 24th, 2008 Read more about Articles

Here’s a tip I learned from Armand Morin in his recent podcast.
Most website owners severely underestimate the value of their guarantee imagery.
Someday, eons ago, someone sitting in a room in the mid-1990s crafted a guarantee image using Photoshop 1.0, a low resolution camera and a 12 color screen. He uploaded it using his 28.8 [...]

Upcoming Internet Marketing Tests

Wednesday, January 23rd, 2008 Read more about Split Testing, Website Optimization

We’ve been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.
Here are some of the Ideas We’ll be breaking Testing and Sharing Results Of
Facebook Advertising
How effective are CTRs on Facebook? Do clicks convert to leads or sales? We’ll be [...]

Our Return to Blogging After a 4 Month Break

Wednesday, January 23rd, 2008 Read more about Articles, Entrepreneurship

Mike and I stopped updating this blog frequently sometime around September 2007. But this month we’re back. In a big way. But more on that in a little bit.
First let me tell you why we had take such a long break.
For me, it was due to this little guy.

My son, Hayden Lakhiani was born in [...]

Do You Know Your Customer Lifetime Value?

Tuesday, January 22nd, 2008 Read more about Make Money, Pay per click advertising, Upselling Techniques

I was listening to an interview with Bill Harris from Centerpointe.
Here’s something quite astounding to most marketers.
Centerpointe.com is a site that sells relaxation audios.
The product sells for $179 plus shipping.
Yet…every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run.
How?
Well, each customer that buys his product will [...]