Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for January, 2008

Facebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook

Tuesday, January 29th, 2008 Read more about Articles, Traffic Tactics

My friend, Nika received a Facebook Message on her Birthday.
Hi there, How are you? First of all, let me wish you Happy Birthday in advance!
My name is Sheryl, marketing liaison for The Impulse and I noticed you will be celebrating your birthday soon.
In light of that I'd like to offer my services to help you [...]

Landing Page Optimization – Targeted Headlines Alone Can Easily Double Your Conversion Rate

Monday, January 28th, 2008 Read more about Articles, Copywriting, Headlines, Landing Page Optimization

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords [...]

Conversion Tip: Graphical Buttons Can Cause a Huge Decrease in Sales

Sunday, January 27th, 2008 Read more about Articles

I was just listening to a podcast my Armand Morin and here's something I found fascinating.
He mentions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.
Take a look at his signup box below:

Armand uses a grey button with black text on this form.
But it wasn't always this case. He [...]

Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?

Saturday, January 26th, 2008 Read more about Articles, Creating Trust Online, Email Marketing

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn't about achieving decent.
Let me tell you [...]

Email Magic: How it took Me only 1.25 Days to make a Month’s worth of Income

Friday, January 25th, 2008 Read more about Email Marketing

Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit.
And it only took about 1.25 days to research, devise, and execute.
I first blogged about it here, but below is a short [...]

Meet our New Blogger, Kenneth

Thursday, January 24th, 2008 Read more about Articles, Copywriting

Kenneth joined our team a few ago as a copywriter and internet marketer. His job description is simple.
Buy and consume EVERY new Internet marketing product out there: from big launch training programs to podcasts, teleseminars, ebooks and PDFs and more.

Kenneth then digests, breaks and tests every new concept we learn. And he'll be blogging [...]

Is Your Fugly Guarantee Imagery Costing You Sales

Thursday, January 24th, 2008 Read more about Articles

Here's a tip I learned from Armand Morin in his recent podcast.
Most website owners severely underestimate the value of their guarantee imagery.
Someday, eons ago, someone sitting in a room in the mid-1990s crafted a guarantee image using Photoshop 1.0, a low resolution camera and a 12 color screen. He uploaded it using his 28.8 [...]

Upcoming Internet Marketing Tests

Wednesday, January 23rd, 2008 Read more about Split Testing, Website Optimization

We've been pouring through all the blogs, product releases, newsgroups and trends in the Internet Marketing world and building a queue of hot new ideas to test.
Here are some of the Ideas We'll be breaking Testing and Sharing Results Of
Facebook Advertising
How effective are CTRs on Facebook? Do clicks convert to leads or sales? We'll be [...]

Our Return to Blogging After a 4 Month Break

Wednesday, January 23rd, 2008 Read more about Articles, Entrepreneurship

Mike and I stopped updating this blog frequently sometime around September 2007. But this month we're back. In a big way. But more on that in a little bit.
First let me tell you why we had take such a long break.
For me, it was due to this little guy.

My son, Hayden Lakhiani was born in [...]

Do You Know Your Customer Lifetime Value?

Tuesday, January 22nd, 2008 Read more about Make Money, Pay per click advertising, Upselling Techniques

I was listening to an interview with Bill Harris from Centerpointe.
Here's something quite astounding to most marketers.
Centerpointe.com is a site that sells relaxation audios.
The product sells for $179 plus shipping.
Yet...every sale of that $179 product will bring Bill Harris an additional $800 in revenue over the long run.
How?
Well, each customer that buys his product will [...]