Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for January, 2008

Facebook Marketing: How Smart Restaurants and Bars are Using "Birthday Marketing" on Facebook

Tuesday, January 29th, 2008 Read more about Articles, Traffic Tactics

My friend, Nika received a Facebook Message on her Birthday.
Hi there, How are you? First of all, let me wish you Happy Birthday in advance!
My name is Sheryl, marketing liaison for The Impulse and I noticed you will be celebrating your birthday soon.
In light of that I’d like to offer my services to help you […]

Landing Page Optimization - Targeted Headlines Alone Can Easily Double Your Conversion Rate

Monday, January 28th, 2008 Read more about Articles, Copywriting, Landing Page Optimization, Headlines

Here is a stunning fact! Only around 25% of Google AdWords advertisers use customized landing pages despite the fact that they significantly boost conversions. Why are 75% of advertisers leaving so much money on the table?
I have a couple of ideas why this is happenging. First of all, lots of Google AdWords […]

Conversion Tip: Graphical Buttons Can Cause a Huge Decrease in Sales

Sunday, January 27th, 2008 Read more about Articles

I was just listening to a podcast my Armand Morin and here’s something I found fascinating.
He mentions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.
Take a look at his signup box below:

Armand uses a grey button with black text on this form.
But it wasn’t always this case. He […]

Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?

Saturday, January 26th, 2008 Read more about Articles, Creating Trust Online, Email Marketing

Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, this post isn’t about achieving decent.
Let me tell you […]

Email Magic: How it took Me only 1.25 Days to make a Month’s worth of Income

Friday, January 25th, 2008 Read more about Email Marketing

Back near the end of last year we ran an extremely successful email promotion that made us a boat load of money. In just a few days it tallied up the normal monthly profit.
And it only took about 1.25 days to research, devise, and execute.
I first blogged about it here, but below is a short […]