MindValley Labs Internet Marketing Blog

My friend, Nika received a Face­book Mes­sage on her Birth­day.
Hi there, How are you? First of all, let me wish you Happy Birth­day in advance!
My name is Sheryl, mar­ket­ing liai­son for The Impulse and I noticed you will be cel­e­brat­ing your birth­day soon.
In light of that I’d like to offer my ser­vices to help you throw […]

Here is a stun­ning fact! Only around 25% of Google AdWords adver­tis­ers use cus­tomized land­ing pages despite the fact that they sig­nif­i­cantly boost con­ver­sions. Why are 75% of adver­tis­ers leav­ing so much money on the table?
I have a cou­ple of ideas why this is hap­peng­ing. First of all, lots of Google AdWords advertisers […]

I was just lis­ten­ing to a pod­cast my Armand Morin and here’s some­thing I found fas­ci­nat­ing.
He men­tions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.
Take a look at his signup box below:

Armand uses a grey but­ton with black text on this form.
But it wasn’t always this case. He once tried […]

Con­ven­tional wis­dom says you should ide­ally get a Cus­tomer Life­time Value aver­age of $1 per per­son per year from your list. This means on a list of 100,000, you should get $100,000 per year that your cus­tomers remain on your list.
That is admit­tedly some decent coin.
How­ever, this post isn’t about achiev­ing decent.
Let me tell you about […]

Back near the end of last year we ran an extremely suc­cess­ful email pro­mo­tion that made us a boat load of money. In just a few days it tal­lied up the nor­mal monthly profit.
And it only took about 1.25 days to research, devise, and exe­cute.
I first blogged about it here, but below is a short […]

Ken­neth joined our team a few ago as a copy­writer and inter­net mar­keter. His job descrip­tion is sim­ple.
Buy and con­sume EVERY new Inter­net mar­ket­ing prod­uct out there: from big launch train­ing pro­grams to pod­casts, tele­sem­i­nars, ebooks and PDFs and more.

Ken­neth then digests, breaks and tests every new con­cept we learn. And he’ll be blog­ging about […]

Here’s a tip I learned from Armand Morin in his recent pod­cast.
Most web­site own­ers severely under­es­ti­mate the value of their guar­an­tee imagery.
Some­day, eons ago, some­one sit­ting in a room in the mid-1990s crafted a guar­an­tee image using Pho­to­shop 1.0, a low res­o­lu­tion cam­era and a 12 color screen. He uploaded it using his 28.8 […]

We’ve been pour­ing through all the blogs, prod­uct releases, news­groups and trends in the Inter­net Mar­ket­ing world and build­ing a queue of hot new ideas to test.
Here are some of the Ideas We’ll be break­ing Test­ing and Shar­ing Results Of
Face­book Adver­tis­ing
How effec­tive are CTRs on Face­book? Do clicks con­vert to leads or sales? We’ll be testing […]

Mike and I stopped updat­ing this blog fre­quently some­time around Sep­tem­ber 2007. But this month we’re back. In a big way. But more on that in a lit­tle bit.
First let me tell you why we had take such a long break.
For me, it was due to this little guy.

My son, Hay­den Lakhi­ani was born in Esto­nia on September […]

I was lis­ten­ing to an inter­view with Bill Har­ris from Cen­ter­pointe.
Here’s some­thing quite astound­ing to most mar­keters.
Centerpointe.com is a site that sells relax­ation audios.
The prod­uct sells for $179 plus ship­ping.
Yet…every sale of that $179 prod­uct will bring Bill Har­ris an addi­tional $800 in rev­enue over the long run.
How?
Well, each cus­tomer that buys his prod­uct will come […]