MindValley Labs Internet Marketing Blog

Can a mem­ber­ship site like Google Assas­sin bring you the affil­i­ate riches you used to dream about?
We reviewed Google Assas­sin to find out.
Affil­i­ate mar­ket­ing is an intensely com­pet­i­tive indus­try, and is only get­ting more so as new­com­ers hear suc­cess sto­ries and decide to join in. What most don’t know is that an incred­i­bly high amount of […]

We were one of the first pub­lish­ers to get a chance to try the Rubi­con­Pro­ject and we were VERY excited about the oppor­tu­nity to sig­nif­i­cantly increase our pas­sive income by using a third party soft­ware to opti­mize how much money we could make from ad net­works such as Google AdSense. 
The ideal is fan­tas­tic!  Never before […]

Rich Schefren in the Atten­tion Age Doc­trine says Every Niche of Every Mar­ket is Frag­ment­ing… and that’s a good thing.
 
Here’s why the frag­men­ta­tion of your mar­ket should be viewed as a good thing (if you let the Atten­tion Age Doc­trine ebook help you).
When TV started out, you had 3 chan­nels.
Then cable came and you had 60.
Then satel­lites gave […]

Copy writ­ers ask them­selves this ques­tion all the time: When is my sales copy/direct letter/headline ready to go “Live”? Espe­cially if you are doing client work, this ques­tion can burn holes in your head and keep you up at night as you pon­der the dif­fer­ence between Ready-To-Go and Better-Than-Ever.
So what do you do? Iterate […]

We Review Whether Secret Class­room is liv­ing up to its con­sid­er­able hype.
Here are Mind­Val­ley Labs’ thoughts on the Secret Class­room prod­uct and you.
When Secret Class­room launched, we were curi­ous how well it was liv­ing up to its hype. After all, putting 12 Mas­ter inter­net mar­keters in a room and claim­ing they’re shar­ing Spe­cific Secret strate­gies is a […]

When you write your ads, you don’t have very much space to prop­erly posi­tion your­self in the eyes of your audi­ence… but that doesn’t mean you shouldn’t be try­ing. The ad is usu­ally the 2nd thing our vis­i­tor ‘inter­acts’ with on the way to our prod­uct, the 1st being the key­word they searched for. Look […]

We took SpeedPPC for a drive to test out their claims…
… to review how Speed PPC would help the AdWords cam­paigns across our net­work of web­sites.
Spe­cific tar­get­ing of adver­tise­ments is one of the holy grails for inter­net mar­ket­ing, but exe­cut­ing it in an effi­cient man­ner is still one of our great­est chal­lenges. SpeedPPC has […]

A sim­ple head­line test boosted our click-thru by 151%
We’ve riffed before about how impor­tant it is to know exactly what your cus­tomers want as well as hav­ing benefit-focused rather than feature-focused ad text.
Well, the adver­tis­ing world is not full of absolutes, so here’s some evi­dence sup­port­ing a counter-argument to just hon­ing in on ben­e­fits. Take a look:

The only […]

All else equal, your eyes are gen­er­ally attracted to visual vari­a­tions. For exam­ple, Seth Godin often riffs on how much atten­tion pur­ple cows would get stand­ing in a pack of nor­mal cows.
And so it may be with your ads as well. As more and more adver­tis­ers increase their pro­fi­ciency in AdWords, we inter­net mar­keters need to […]

How to do key­word match­ing the right way
Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mis­takes that begin­ners often make. 
I wanted to elab­o­rate on the tip that cov­ered key­word match­ing.
Here is how to do key­word match­ing prop­erly
Phase 1: Start off using just exact match­Phase 2: Start adding phrase match­Phase 3: […]