MindValley Labs Internet Marketing Blog

Can a membership site like Google Assassin bring you the affiliate riches you used to dream about?
We reviewed Google Assassin to find out.
Affiliate marketing is an intensely competitive industry, and is only getting more so as newcomers hear success stories and decide to join in. What most don't know is that an incredibly high [...]

We were one of the first publishers to get a chance to try the RubiconProject and we were VERY excited about the opportunity to significantly increase our passive income by using a third party software to optimize how much money we could make from ad networks such as Google AdSense. 
The ideal is fantastic!  Never before [...]

Rich Schefren in the Attention Age Doctrine says Every Niche of Every Market is Fragmenting... and that's a good thing.
 
Here's why the fragmentation of your market should be viewed as a good thing (if you let the Attention Age Doctrine ebook help you).
When TV started out, you had 3 channels.
Then cable came and you had [...]

Copy writers ask themselves this question all the time: When is my sales copy/direct letter/headline ready to go "Live"? Especially if you are doing client work, this question can burn holes in your head and keep you up at night as you ponder the difference between Ready-To-Go and Better-Than-Ever.
So what do you do? Iterate [...]

We Review Whether Secret Classroom is living up to its considerable hype.
Here are MindValley Labs' thoughts on the Secret Classroom product and you.
When Secret Classroom launched, we were curious how well it was living up to its hype. After all, putting 12 Master internet marketers in a room and claiming they're sharing Specific Secret strategies [...]

When you write your ads, you don't have very much space to properly position yourself in the eyes of your audience... but that doesn't mean you shouldn't be trying. The ad is usually the 2nd thing our visitor 'interacts' with on the way to our product, the 1st being the keyword they searched for. Look [...]

We took SpeedPPC for a drive to test out their claims...
... to review how Speed PPC would help the AdWords campaigns across our network of websites.
Specific targeting of advertisements is one of the holy grails for internet marketing, but executing it in an efficient manner is still one of our greatest challenges. SpeedPPC has [...]

A simple headline test boosted our click-thru by 151%
We've riffed before about how important it is to know exactly what your customers want as well as having benefit-focused rather than feature-focused ad text.
Well, the advertising world is not full of absolutes, so here's some evidence supporting a counter-argument to just honing in on benefits. Take [...]

All else equal, your eyes are generally attracted to visual variations. For example, Seth Godin often riffs on how much attention purple cows would get standing in a pack of normal cows.
And so it may be with your ads as well. As more and more advertisers increase their proficiency in AdWords, we internet marketers need [...]

How to do keyword matching the right way
Today I came across a great blog post from www.uberaffiliate.com on 10 Google AdWords Mistakes that beginners often make. 
I wanted to elaborate on the tip that covered keyword matching.
Here is how to do keyword matching properly
Phase 1: Start off using just exact matchPhase 2: Start adding phrase [...]