MindValley Labs Internet Marketing Blog

Never let any­one tell you click-thru rate is the be-all end-all of AdWords analy­sis. Smile and notify them that they’re not see­ing the entire pic­ture.
Clicks are great, but if your traf­fic doesn’t per­form your most wanted response (MWR), then you just lost money. I know of few mar­keters who want to pay Google to give […]

Is this Big Ticket Item Worth The Cost? We Stud­ied Yanik’s At Home Inter­net Copy Writ­ing Work Shop and Here’s What We Found.
Can you learn copy­writ­ing at home? Yanik thinks he can teach you to be an expert.
Copy­writ­ing. The unsung hero. This oft-silent aspect of your web­site is usu­ally dwarfed by desires for flashy designs and […]

We got some nice feed­back since launch­ing our hol­i­day chal­lenge. Here’s what Kris from NY had to say:
Hi Vishen, Kris here from NY… thought I should drop you an email prior to my inten­sity of delight drops down.
I signed up for your course last hour and I real­ized the value in […]

Patrick right­fully notes that the week between Christ­mas and New Years is only as slow as you make it. We only have 52 weeks each year, so don’t let this one slip through your grasp. Unless you’re vaca­tion­ing.
We’ve taken that mes­sage to heart, and to prove it we’re open­ing our­selves up to a little […]

The beauty of online mar­ket­ing is the speed and ease of test­ing ads. There’s no real rea­son to leave any idea untested; if it is ter­ri­ble you’ll know soon and with min­i­mal dam­age, and if it’s ter­rific you can quickly imple­ment it on a wide scale.
The results of one such test here fell into the “terrific” […]

How to use the Search Query Report in Google AdWords to Find New Key­words
Did you ever won­der what key­words trig­ger your ads when you select “broad” match­ing in Google AdWords?
Now you can find the answer.  Just use the “Search Query Per­for­mance” report in Google AdWords to find the answer. 
As you may already know, when […]

If you’re still ques­tion­ing our riffs about head­line and sub-headline writ­ing, take a look at this:

2 words.
87% dif­fer­ence.
Con­vinced yet?
Learn how to write them in our AdWords Sys­tem Exposed Guide.

Pow­er­ful key­word match­ing tips:
I am work­ing on a new AdWords Opti­mizer and one of the mod­ules I am devel­op­ing is around key­word match­ing.  I have noticed that MOST begin­ning AdWords users do not use key­word match­ing cor­rectly so I wanted to come up with some sim­ple tips and rules to fol­low.
While there are many ways to […]

While man­ag­ing sev­eral AdWords cam­paigns and/or tons of key­word groups (which are hope­fully as tight as pos­si­ble), it can be easy to fall com­pla­cent over ads per­form­ing at a so-called sat­is­fac­tory level. You look at your under-performing ones and get cor­nered into think­ing your men­tal resources should go towards improv­ing those.
Not so.
In fact, this is the […]

Super­Af­fil­i­ates is a prod­uct in a crowded mar­ket, so we reviewed how it com­pares to oth­ers.
Does the prod­uct stack up? Let the review do the talk­ing…
There’s a plethora of tools out there try­ing to serve the affil­i­ate mar­ket­ing indus­try, which makes it dif­fi­cult for new mar­keters to find the qual­ity prod­ucts out there. With that […]