Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for November, 2007

New Blog Template - Delightful?

Wednesday, November 28th, 2007 Read more about Articles

As you’ve probably noticed, we just recently updated our blog design. Over the next few days we’ll be updating some links (a few are broken right now) and tweaking some of the design elements.
This makes it the perfect time to hear your thoughts on the new design. Like it? What works? What doesn’t? In […]

Psychology and Ecommerce - How To Happily Marry Them

Tuesday, November 27th, 2007 Read more about Articles, Website Optimization

Every web site we build is optimized for 6 critical psychological triggers.
Use these triggers to inspire visitors to become leads and leads to become customers.
Note: With this power comes great responsibility.
It’s the holidays, so we thought we’d share some of our strongest strategies with you.
There’s a $474,500,000,000+ holiday pie to be split over the next […]

Affiliate Elite – Does it Lead to Elite Affiliate Marketing?

Monday, November 26th, 2007 Read more about Reviews

A Review of Affiliate Elite
Covering Affiliate Elite Features and Reviews
Affiliate Elite is the latest release from Brad Callen, who previously released Keyword Elite and SEO Elite. The very first thing you notice about Affiliate Elite is that it is loaded with features like:

PayDotCom and ClickBank database research to find the current HOT Products
Reverse Google Searches […]

Google AdWords Tips | Use Free Stuff to Attract Attention

Monday, November 19th, 2007 Read more about Google AdWords Tips

This ad boosted conversion rates by 67%.
Marketing the product itself versus marketing the results.
We’ve previously talked before about the importance of pushing the BENEFITS of your product instead of the features. In general, sales copy highlighting the benefits will usually perform better, but every so often this generalization gets challenged…
Which is exactly what happened to […]

Google AdWords Tips | Implying Passive vs Proactive Product Interaction

Wednesday, November 14th, 2007 Read more about Google AdWords Tips

Does your audience respond to ads that imply the product does things for them or that the product empowers them?
See which option had an 87% higher CTR.
One of the biggest questions when writing ads, headlines, or any sales copy for that matter, is whether your audience desires passive or active benefits. Do they want an […]