MindValley Labs Internet Marketing Blog

As you’ve prob­a­bly noticed, we just recently updated our blog design. Over the next few days we’ll be updat­ing some links (a few are bro­ken right now) and tweak­ing some of the design ele­ments.
This makes it the per­fect time to hear your thoughts on the new design. Like it? What works? What doesn’t? In […]

Every web site we build is opti­mized for 6 crit­i­cal psy­cho­log­i­cal trig­gers.
Use these trig­gers to inspire vis­i­tors to become leads and leads to become cus­tomers.
Note: With this power comes great respon­si­bil­ity.
It’s the hol­i­days, so we thought we’d share some of our strongest strate­gies with you.
There’s a $474,500,000,000+ hol­i­day pie to be split over the next 35 […]

A Review of Affil­i­ate Elite
Cov­er­ing Affil­i­ate Elite Fea­tures and Reviews
Affil­i­ate Elite is the lat­est release from Brad Callen, who pre­vi­ously released Key­word Elite and SEO Elite. The very first thing you notice about Affil­i­ate Elite is that it is loaded with features like:

Pay­Dot­Com and Click­Bank data­base research to find the cur­rent HOT Prod­ucts
Reverse Google Searches to determine […]

This ad boosted con­ver­sion rates by 67%.
Mar­ket­ing the prod­uct itself ver­sus mar­ket­ing the results.
We’ve pre­vi­ously talked before about the impor­tance of push­ing the BENEFITS of your prod­uct instead of the fea­tures. In gen­eral, sales copy high­light­ing the ben­e­fits will usu­ally per­form bet­ter, but every so often this gen­er­al­iza­tion gets chal­lenged…
Which is exactly what hap­pened to us […]

Does your audi­ence respond to ads that imply the prod­uct does things for them or that the prod­uct empow­ers them?
See which option had an 87% higher CTR.
One of the biggest ques­tions when writ­ing ads, head­lines, or any sales copy for that mat­ter, is whether your audi­ence desires pas­sive or active ben­e­fits. Do they want an “enabling” […]

Auto­mat­i­cally gen­er­ate ads with proven for­mu­las using this tool.
Roger Hall has recently released an ad gen­er­a­tor tool that will auto­mat­i­cally gen­er­ate head­lines and copy for your AdWords ads based on sev­eral inputs. You input your prod­uct and domain and within sec­onds you’re look­ing at a bunch of ready-to-go ads to paste into your AdWords account or […]

Ini­tial PPC Ad Posi­tions are crit­i­cal to your over­all suc­cess.
What posi­tions do your ads usu­ally take in PPC?
When you launch a web­site or just begin adver­tis­ing a prod­uct, one of the most impor­tant things you should con­sider is the PPC posi­tion of your ad.
Before you get started, you have to under­stand Google’s stand­point on this. Put simply, […]

Learn one small tweak that boosted CTR by 100%
This 2 minute tweak could dra­mat­i­cally improve your CTR!
When you place an ad on AdWords, what you’re actu­ally doing is shar­ing the first few sen­tences of Your Story with the cus­tomer. Your ad is the very first impres­sion they’ll have of you, mean­ing it deter­mines the tone with which […]

Mas­ter the Secrets to Achiev­ing Head­line Great­ness.
The Dif­fer­ence Between Good and Great Head­lines.
On the aver­age, 5 times as many peo­ple read the head­lines as read the body copy. It fol­lows that unless your head­line sells your prod­uct, you have wasted 90% of your money.
~ David Ogilvy, World famous adver­tis­ing exec­u­tive and best-selling author.
Imag­ine star­ing at your […]

Learn what pro­duced a mas­sive 300% boost in con­ver­sions.
Today we’re shar­ing a tip that cre­ated a huge boost in con­ver­sions for us. Occa­sion­ally in your test­ing you might want to try a sig­nif­i­cantly dif­fer­ent ad, just to see if your cur­rent win­ner is headed in the right direc­tion.
This is exactly what we did. And […]