MindValley Labs Internet Marketing Blog

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.
Among the things covered in this [...]

Ultimate Upselling Strategy 
Upselling is a great way to sell informational products. This is a case study showing how you can pursue an upselling strategy to gain in the long term. We'll then let you in on an ultimate upsell that works - all the evidence will be there too.
Scenario
David Murphy runs a successful offline consulting company [...]

Here is the latest Google AdWords Tip that I would like to share with you.
In fact, I am sure that now that the cat is out of the bag, you are going to start to see a lot more people writing ads like this one. What did we do this time? Well, we [...]

Illustrating The Power of Small Tweaks
How One Tiny Change Boosted Our Click-Through-Rate by 180%
As you well know by now, our Chain Reaction Marketing philosophy is rooted in rapid test and optimization. Once we find some sure fire tweaks that work over and over, we love to share them with our readers to help you [...]

Google Placement Report | A Killer Tool
Anyone that is advertising via Google's content network needs to study the Placement Reports. 
What are Placement Reports?
The Placement Reports allow Google AdWords user to see detailed statistics such as clicks, impressions, costs, and conversion by URL and domain of ads appearing via Google's content network (AdSense). 
Who should [...]

Over the last one year, our team has worked on optimizing hundreds of sites and carefully compiling and testing results and failures.
We got pretty good at being able to very quickly figure out what was working and not working and then showing site owners how to make simple tweaks that could dramatically boost their conversion rates [...]

Ben Hunt blogged and blogged and blogged and out of his passion emerged a booming business, and how did it happen? I hear you ask . . . completely accidentally!
A blogging strategy can kick your competitors in the nuts and leave them gasping for air while you reap the rewards.
Let's let Ben tell his story [...]

Great Tips for Increasing Online Conversion Rates
How Can You Increase the Online Conversion Rate of your Main Page?
Summary
In a phone consultation this week we shared with Bill some tips for increasing online conversion rates. In particular we showed him how to increase the online conversion rate of his main page.
Scenario
Bill owns a website selling language courses. Natural search is [...]

Optimization of Keywords for Free Traffic
When it comes to keyword optimization there are a number of opportunities out there especially in niche areas. We'll show you how to optimize for keywords successfully.
The Scenario
Do you find yourself in this position?
Antonia owns a site selling specific niche products - novelty lighting and lava lamps. She's just started [...]

How to use a Blog as a Source of Competitive Advantage to Boost Your Site Sales?
We've found that a blog can be a great source of competitive advantage.
Ever been in this situation?
You own a site selling a specific niche products - say dog food. There are 20 other sites competing with you. PPC costs are through the [...]