Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for January, 2007

Google AdWords Tip: Can One Headline Outperform Another Headline by 195%?

Thursday, January 18th, 2007 Read more about Google AdWords Tips

The short answer is yes! 
Check out this Google AdWords case study below where we have one headline outperform another headline by 195%! 
The secret here is that often a headline that is a direct match with the keyword phrase will greatly outperform anything else that you might come up with.  This is exactly what [...]

Optimized Keyword Marketing

Wednesday, January 17th, 2007 Read more about Google AdWords, Keyword Marketing, Pay per click advertising

The Secret Behind Optimized Keyword Marketing
Why Do Most AdWords Advertisers Get Optimized Keyword Marketing Completely Wrong?
To answer this question, you first have to know what Optimized Keyword Marketing means:
“Optimized Keyword Marketing means that your ads will show up for all relevant keywords and ONLY the relevant keywords.”

The reason why so many Google AdWords Advertisers get Optimized Keyword Marketing wrong [...]

Stop Offering Your Customers too Many Choices

Tuesday, January 16th, 2007 Read more about Checkout Design, Conversion Rate, Popular

A strange thing happens when we have too many choices: often we make no decision at all. Consumer research shows that providing too much choice will reduce sales.
In an often cited example from a psychologist at Columbia University, a display table of jams was setup at a gourmet food shop. On Day 1, six flavors [...]

Mastering Google AdWords

Sunday, January 14th, 2007 Read more about Google AdWords, Google AdWords Tips, Pay per click advertising

How to start mastering Google AdWords
Every online marketer wants know how to start mastering Google AdWords.  However, very few actually know what it takes.  We have been mastering Google AdWords for a long time and have identified two key secrets that we are about to share.
Once you know these secrets, you too can start mastering [...]

The Definitive Guide to Google AdWords

Saturday, January 13th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

Product Review for: The Definitive Guide to Google AdWords
We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by [...]