Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for January, 2007

Google AdWords Tip: Learn How To Increase Your CTR By 76%

Saturday, January 27th, 2007 Read more about Google AdWords Tips

Here is one of my favorite keyword phrases that I like to use in many of our Google Ads. The killer phrase is:

Learn How

I have seen excellent results with this keyword phrase for many different keyword groups. I always like to use this phrase at the beginning of line 1 of the Google [...]

5 Days to Success With Google AdWords

Friday, January 26th, 2007 Read more about Google AdWords, Google AdWords Tips

Can You Really Achieve Success With Google AdWords in 5 Days?
I am asking this question because Perry Marshall offers a free email marketing course called "5 Days to Success With Google AdWords." Perry Marshall worte this course as a freebie to entice people to purchase "The Definitive Guide to Google AdWords"
By all means, please go [...]

Shocking Results! How New Google AdWords Advertisers Get Crushed (Test Results Are In)

Saturday, January 20th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

One of the single most frequently asked questions that we get from new Google AdWords advertisers is the following:
Where is the traffic?
Everybody knows that Google gets ton's of traffic so why is it that lots of new Google AdWords advertisers fail?
We did a radical test last week to get to the bottom of what is [...]

Successful Website Marketing

Saturday, January 20th, 2007 Read more about Blog Marketing, Google AdWords

Want to Make Your Website Marketing Successful?
Here is three powerful tips to help you get started with successful website marketing.
We recently started our private internet marketing forum where we personally answer the top website marketing questions of our readers and far and way one of the single most asked questions was:
How do I start driving traffic [...]

The Paradox of Choice – Another Look

Friday, January 19th, 2007 Read more about Conversion Rate, Site Design, Website Optimization

There is an interesting discussion that we have been following and participating in regarding consumer choice.  There are two parts to this equation:
First, we have been living in an age where choice is exploding and the Internet further accelerated this trend.  That is why one of the top books on this topic is called: "The [...]

Google AdWords Tip: Can One Headline Outperform Another Headline by 195%?

Thursday, January 18th, 2007 Read more about Google AdWords Tips

The short answer is yes! 
Check out this Google AdWords case study below where we have one headline outperform another headline by 195%! 
The secret here is that often a headline that is a direct match with the keyword phrase will greatly outperform anything else that you might come up with.  This is exactly what [...]

Optimized Keyword Marketing

Wednesday, January 17th, 2007 Read more about Google AdWords, Keyword Marketing, Pay per click advertising

The Secret Behind Optimized Keyword Marketing
Why Do Most AdWords Advertisers Get Optimized Keyword Marketing Completely Wrong?
To answer this question, you first have to know what Optimized Keyword Marketing means:
"Optimized Keyword Marketing means that your ads will show up for all relevant keywords and ONLY the relevant keywords."

The reason why so many Google AdWords Advertisers get Optimized Keyword Marketing wrong [...]

Stop Offering Your Customers too Many Choices

Tuesday, January 16th, 2007 Read more about Checkout Design, Conversion Rate, Popular

A strange thing happens when we have too many choices: often we make no decision at all. Consumer research shows that providing too much choice will reduce sales.
In an often cited example from a psychologist at Columbia University, a display table of jams was setup at a gourmet food shop. On Day 1, six flavors [...]

Mastering Google AdWords

Sunday, January 14th, 2007 Read more about Google AdWords, Google AdWords Tips, Pay per click advertising

How to start mastering Google AdWords
Every online marketer wants know how to start mastering Google AdWords.  However, very few actually know what it takes.  We have been mastering Google AdWords for a long time and have identified two key secrets that we are about to share.
Once you know these secrets, you too can start mastering [...]

The Definitive Guide to Google AdWords

Saturday, January 13th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

Product Review for: The Definitive Guide to Google AdWords
We just launched our private Internet Marketing forum and one of the top questions that we see is how to get started with Internet Marketing and in particular with Google AdWords. So, I wanted to write a review on The Definitive Guide to Google AdWords by [...]