Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for January, 2007

CTR By 76%">Google AdWords Tip: Learn How To Increase Your CTR By 76%

Saturday, January 27th, 2007 Read more about Google AdWords Tips

Here is one of my favorite key­word phrases that I like to use in many of our Google Ads. The killer phrase is:

Learn How

I have seen excel­lent results with this key­word phrase for many dif­fer­ent key­word groups. I always like to use this phrase at the begin­ning of line 1 of the Google […]

5 Days to Success With Google AdWords

Friday, January 26th, 2007 Read more about Google AdWords, Google AdWords Tips

Can You Really Achieve Suc­cess With Google AdWords in 5 Days?
I am ask­ing this ques­tion because Perry Mar­shall offers a free email mar­ket­ing course called “5 Days to Suc­cess With Google AdWords.” Perry Mar­shall worte this course as a free­bie to entice peo­ple to pur­chase “The Defin­i­tive Guide to Google AdWords”
By all means, please go and […]

Shocking Results! How New Google AdWords Advertisers Get Crushed (Test Results Are In)

Saturday, January 20th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

One of the sin­gle most fre­quently asked ques­tions that we get from new Google AdWords adver­tis­ers is the fol­low­ing:
Where is the traf­fic?
Every­body knows that Google gets ton’s of traf­fic so why is it that lots of new Google AdWords adver­tis­ers fail?
We did a rad­i­cal test last week to get to the bot­tom of what is going on.
We […]

Successful Website Marketing

Saturday, January 20th, 2007 Read more about Blog Marketing, Google AdWords

Want to Make Your Web­site Mar­ket­ing Suc­cess­ful?
Here is three pow­er­ful tips to help you get started with suc­cess­ful web­site mar­ket­ing.
We recently started our pri­vate inter­net mar­ket­ing forum where we per­son­ally answer the top web­site mar­ket­ing ques­tions of our read­ers and far and way one of the sin­gle most asked ques­tions was:
How do I start dri­ving traf­fic to […]

The Paradox of Choice — Another Look

Friday, January 19th, 2007 Read more about Conversion Rate, Site Design, Website Optimization

There is an inter­est­ing dis­cus­sion that we have been fol­low­ing and par­tic­i­pat­ing in regard­ing con­sumer choice.  There are two parts to this equa­tion:
First, we have been liv­ing in an age where choice is explod­ing and the Inter­net fur­ther accel­er­ated this trend.  That is why one of the top books on this topic is called: “The […]

Google AdWords Tip: Can One Headline Outperform Another Headline by 195%?

Thursday, January 18th, 2007 Read more about Google AdWords Tips

The short answer is yes! 
Check out this Google AdWords case study below where we have one head­line out­per­form another head­line by 195%! 
The secret here is that often a head­line that is a direct match with the key­word phrase will greatly out­per­form any­thing else that you might come up with.  This is exactly what we did […]

Optimized Keyword Marketing

Wednesday, January 17th, 2007 Read more about Google AdWords, Keyword Marketing, Pay per click advertising

The Secret Behind Opti­mized Key­word Mar­ket­ing
Why Do Most AdWords Adver­tis­ers Get Opti­mized Key­word Mar­ket­ing Com­pletely Wrong?
To answer this ques­tion, you first have to know what Opti­mized Key­word Mar­ket­ing means:
“Opti­mized Key­word Mar­ket­ing means that your ads will show up for all rel­e­vant key­words and ONLY the rel­e­vant keywords.”

The rea­son why so many Google AdWords Adver­tis­ers get Opti­mized Key­word Mar­ket­ing wrong […]

Stop Offering Your Customers too Many Choices

Tuesday, January 16th, 2007 Read more about Checkout Design, Conversion Rate, Popular

A strange thing hap­pens when we have too many choices: often we make no deci­sion at all. Con­sumer research shows that pro­vid­ing too much choice will reduce sales.
In an often cited exam­ple from a psy­chol­o­gist at Colum­bia Uni­ver­sity, a dis­play table of jams was setup at a gourmet food shop. On Day 1, six flavors […]

Mastering Google AdWords

Sunday, January 14th, 2007 Read more about Google AdWords, Google AdWords Tips, Pay per click advertising

How to start mas­ter­ing Google AdWords
Every online mar­keter wants know how to start mas­ter­ing Google AdWords.  How­ever, very few actu­ally know what it takes.  We have been mas­ter­ing Google AdWords for a long time and have iden­ti­fied two key secrets that we are about to share.
Once you know these secrets, you too can start mas­ter­ing Google […]

The Definitive Guide to Google AdWords

Saturday, January 13th, 2007 Read more about Google AdWords, Pay per click advertising, Popular

Prod­uct Review for: The Defin­i­tive Guide to Google AdWords
We just launched our pri­vate Inter­net Mar­ket­ing forum and one of the top ques­tions that we see is how to get started with Inter­net Mar­ket­ing and in par­tic­u­lar with Google AdWords. So, I wanted to write a review on The Defin­i­tive Guide to Google AdWords by […]