Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for December, 2006

Best Free Keyword Research Tools

Saturday, December 30th, 2006 Read more about Google AdWords, Keyword Marketing

If you are looking for the best free keyword research tools, then you have to check out the following:
BRAND NEW - WordButler
Check out our latest keyword software here www.WordButler.com
Free keyword research tool by Yahoo:
The Overture Keyword Selector Tool was the first and best free keyword research tool on the market. It still continues to be [...]

Get Winning Results With Google AdWords

Thursday, December 21st, 2006 Read more about Google AdWords, Google AdWords Tips

The goal of every Google AdWords advertiser is to get winning results with Google AdWords. So, today, I am going to share one mistake that I see almost all new Google AdWords advertisers make. If you make this mistake, this is a sure fire way to guarantee that you will not get winning [...]

Google AdWords Tip: Optimize for Leads NOT CTR and NOT ROI

Monday, December 18th, 2006 Read more about Conversion Rate, Google AdWords, Pay per click advertising

In one of our recent posts we had an active discussion on whether it is better to optimize your click-through-rate (CTR) or your conversion rate (ROI).  I would say that the answer is neither or both depending on how you look at it.
How can I say that?
First of all, it goes without saying that you [...]

Evolution of a Signup Form

Sunday, December 17th, 2006 Read more about Articles

Whether you're trying to get a visitor from a PPC ad to signup for your free newsletter or get a casual browser to register for your new web 2.0 service, you'll need to pay attention to your sign up form.
Simple things like wording, color and position can seriously impact sign up rates.
We typically test [...]

Payment Plans Work: The Impact of Offering a 2 Payment Plan Option on a $138 Product

Friday, December 8th, 2006 Read more about Checkout Design, Conversion Rate

In this test we experimented with offering a payment plan on option on a product with an average price of $138.
The idea was to see if:
1. More people purchased when they saw a payment plan being offered
2. Did this cause more purchases to gravitate towards a payment plan rather than paying in full.
The product sold [...]

The Top 10 Killer Blogs and Resources for Entrepreneurs

Tuesday, December 5th, 2006 Read more about Recommended Blogs

Running your own Internet business can be extremely rewarding, but at times it can also be extremely challenging. 
Fortunately, there is a lot of advice and lots of great resources to help you make your dream come true.  Here is a list of the top 10 blogs and resources that I use all the time to [...]

Why Style Matters: A Simple CSS Trick to Boost Your Copy Response Rate

Tuesday, December 5th, 2006 Read more about Articles

In this test we experimented with two different ways of displaying testonials to see which style caused a bigger response rate.
What we found was quite dramatic.
The test took place within our Ecommerce Online Training Course. We offer prospective buyers a few free sample chapters of our book.
At the end of each chapter we [...]