Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for December, 2006

Best Free Keyword Research Tools

Saturday, December 30th, 2006 Read more about Google AdWords, Keyword Marketing

If you are look­ing for the best free key­word research tools, then you have to check out the fol­low­ing:
BRAND NEW — Word­But­ler
Check out our lat­est key­word soft­ware here www.WordButler.com
Free key­word research tool by Yahoo:
The Over­ture Key­word Selec­tor Tool was the first and best free key­word research tool on the mar­ket. It still con­tin­ues to be a […]

Get Winning Results With Google AdWords

Thursday, December 21st, 2006 Read more about Google AdWords, Google AdWords Tips

The goal of every Google AdWords adver­tiser is to get win­ning results with Google AdWords. So, today, I am going to share one mis­take that I see almost all new Google AdWords adver­tis­ers make. If you make this mis­take, this is a sure fire way to guar­an­tee that you will not get winning […]

NOT CTR and NOT ROI">Google AdWords Tip: Optimize for Leads NOT CTR and NOT ROI

Monday, December 18th, 2006 Read more about Conversion Rate, Google AdWords, Pay per click advertising

In one of our recent posts we had an active dis­cus­sion on whether it is bet­ter to opti­mize your click-through-rate (CTR) or your con­ver­sion rate (ROI).  I would say that the answer is nei­ther or both depend­ing on how you look at it.
How can I say that?
First of all, it goes with­out say­ing that you should NOT […]

Evolution of a Signup Form

Sunday, December 17th, 2006 Read more about Articles

Whether you’re try­ing to get a vis­i­tor from a PPC ad to signup for your free newslet­ter or get a casual browser to reg­is­ter for your new web 2.0 ser­vice, you’ll need to pay atten­tion to your sign up form.
Sim­ple things like word­ing, color and posi­tion can seri­ously impact sign up rates.
We typ­i­cally test 4 — […]

Payment Plans Work: The Impact of Offering a 2 Payment Plan Option on a $138 Product

Friday, December 8th, 2006 Read more about Checkout Design, Conversion Rate

In this test we exper­i­mented with offer­ing a pay­ment plan on option on a prod­uct with an aver­age price of $138.
The idea was to see if:
1. More peo­ple pur­chased when they saw a pay­ment plan being offered
2. Did this cause more pur­chases to grav­i­tate towards a pay­ment plan rather than pay­ing in full.
The prod­uct sold for $129 + shipping […]

The Top 10 Killer Blogs and Resources for Entrepreneurs

Tuesday, December 5th, 2006 Read more about Recommended Blogs

Run­ning your own Inter­net busi­ness can be extremely reward­ing, but at times it can also be extremely chal­leng­ing. 
For­tu­nately, there is a lot of advice and lots of great resources to help you make your dream come true.  Here is a list of the top 10 blogs and resources that I use all the time to […]

CSS Trick to Boost Your Copy Response Rate">Why Style Matters: A Simple CSS Trick to Boost Your Copy Response Rate

Tuesday, December 5th, 2006 Read more about Articles

In this test we exper­i­mented with two dif­fer­ent ways of dis­play­ing testo­nials to see which style caused a big­ger response rate.
What we found was quite dra­matic.
The test took place within our Ecom­merce Online Train­ing Course. We offer prospec­tive buy­ers a few free sam­ple chap­ters of our book.
At the end of each chap­ter we add […]