MindValley Labs Internet Marketing Blog

Email is the greatest marketing tool in history. If used properly, nothing is more personalized, inexpensive, interactive or easier to execute. Chris Baggot
While email marketing is exceptionally powerful, it is also one of the least used, least understood, and least optimized parts of many small ecommerce websites.
To help small online businesses close the knowledge gab, [...]

One timeless debate that we have followed for a very long time is whether it is best to use unique subject lines for your email marketing campaigns or whether to have a consistent message. 
Here the conventional wisdom:
When you repeat the subject line over and over, you don’t give readers a compelling reason to open the [...]

A few days ago I posted about the importance of having descriptive ad copy to optimize your Google AdWords Ads. Today I wanted to show you another case that highlights just how important it is to be descriptive and NOT salesy.
Few, people enjoy ads (except for the Super Bowl) and striking the right tone [...]

Being very descriptive is probably one of the single most important rules of writing effective online ad copy for Google AdWords. However, it is often overlooked and rarely mentioned.
Why?

It is too obvious and just common sense
It is not flashy overly creative and fun to do

The funny thing with common sense is that all too [...]

In October, we decided to upgrade our servers for BlinkList.com, one of our MindValley web properties.
The upgrade was simple - just the addition of a new server at a cost of a $450 a month. The impact of that new server caused our site to load a few milliseconds faster.
Milliseconds - no big deal right? We [...]