Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for November, 2006

Google AdWords Tip: Sure-Fire HeadLines That Work

Thursday, November 30th, 2006 Read more about Google AdWords Tips, Headlines

There are many “proven” headline formulas and if you are looking for new headline ideas, just checkout two great blog posts that Brian Clark put together on his popular copyblogger blog.
However, what “Sure-Fire” Headlines are going to get you the highest click-through-rate and help you succeed with your AdWords campaign? 
Well, we put 4 Sure-Fire […]

Top 10 Search Engine Optimization Blogs

Tuesday, November 28th, 2006 Read more about SEO, Recommended Blogs

Search engines have become the starting point for most online activities. As a result, if you have a website, getting traffic from search engines via search engine optimization is becoming increasingly important and increasingly competitive.
There are lots of excellent guides to get started but to truly stay on top of your SEO game, you […]

Google AdWords Tip: A ‘Guaranteed’ Way to Boost Your ROI

Thursday, November 23rd, 2006 Read more about Google AdWords Tips, Popular

Over the past week tested two different Google AdWords Ads. One included the word “guaranteed” and the other did not. We wanted to find out if making a strong claim in the ad would boost the click-through-rate of our ads and also boost our ROI. However, the results did not turn out […]

The Impact of Seeing Your Name in Headlines

Wednesday, November 22nd, 2006 Read more about Copywriting, ClickMuse Tests, Landing Page Optimization, Headlines, Conversion Rate

In this test - we found that embedding a user’s name within a headline boosted the number of people reading our sales copy by a whopping 46%.
Here’s the experiment.
First, users from Google Ads were directed to our landing page. The landing page allowed these visitors to sign up for 7 Free Tactics from our book.
Here’s […]

Google AdWords Tip: How Ignoring Grammar Boosted Our CTR 110%

Sunday, November 19th, 2006 Read more about Google AdWords Tips

Today we want to share a surprising finding with you that would make your English teacher flinch.  Sometimes it pays off to ignoring grammar while writing your Google AdWords ads.  In fact, as a rule of thumb I would say it is always better to write ads that sound the best.  Obviously, what sounds best is […]