MindValley Labs Internet Marketing Blog

There are many “proven” head­line for­mu­las and if you are look­ing for new head­line ideas, just check­out two great blog posts that Brian Clark put together on his pop­u­lar copy­blog­ger blog.
How­ever, what “Sure-Fire” Head­lines are going to get you the high­est click-through-rate and help you suc­ceed with your AdWords cam­paign? 
Well, we put 4 Sure-Fire […]

Search engines have become the start­ing point for most online activ­i­ties. As a result, if you have a web­site, get­ting traf­fic from search engines via search engine opti­miza­tion is becom­ing increas­ingly impor­tant and increas­ingly com­pet­i­tive.
There are lots of excel­lent guides to get started but to truly stay on top of your SEO game, you […]

Over the past week tested two dif­fer­ent Google AdWords Ads. One included the word “guar­an­teed” and the other did not. We wanted to find out if mak­ing a strong claim in the ad would boost the click-through-rate of our ads and also boost our ROI. How­ever, the results did not turn out […]

In this test - we found that embed­ding a user’s name within a head­line boosted the num­ber of peo­ple read­ing our sales copy by a whop­ping 46%.
Here’s the exper­i­ment.
First, users from Google Ads were directed to our land­ing page. The land­ing page allowed these vis­i­tors to sign up for 7 Free Tac­tics from our book.
Here’s what that  […]

Today we want to share a sur­pris­ing find­ing with you that would make your Eng­lish teacher flinch.  Some­times it pays off to ignor­ing gram­mar while writ­ing your Google AdWords ads.  In fact, as a rule of thumb I would say it is always bet­ter to write ads that sound the best.  Obvi­ously, what sounds best is […]

Email is the great­est mar­ket­ing tool in his­tory. If used prop­erly, noth­ing is more per­son­al­ized, inex­pen­sive, inter­ac­tive or eas­ier to exe­cute. Chris Bag­got
While email mar­ket­ing is excep­tion­ally pow­er­ful, it is also one of the least used, least under­stood, and least opti­mized parts of many small ecom­merce web­sites.
To help small online busi­nesses close the knowl­edge gab, […]

One time­less debate that we have fol­lowed for a very long time is whether it is best to use unique sub­ject lines for your email mar­ket­ing cam­paigns or whether to have a con­sis­tent mes­sage. 
Here the con­ven­tional wis­dom:
When you repeat the sub­ject line over and over, you don’t give read­ers a com­pelling rea­son to open the […]

A few days ago I posted about the impor­tance of hav­ing descrip­tive ad copy to opti­mize your Google AdWords Ads. Today I wanted to show you another case that high­lights just how impor­tant it is to be descrip­tive and NOT salesy.
Few, peo­ple enjoy ads (except for the Super Bowl) and strik­ing the right tone […]

Being very descrip­tive is prob­a­bly one of the sin­gle most impor­tant rules of writ­ing effec­tive online ad copy for Google AdWords. How­ever, it is often over­looked and rarely men­tioned.
Why?

It is too obvi­ous and just com­mon sense
It is not flashy overly cre­ative and fun to do

The funny thing with com­mon sense is that all too often people […]

In Octo­ber, we decided to upgrade our servers for BlinkList.com, one of our Mind­Val­ley web prop­er­ties.
The upgrade was sim­ple — just the addi­tion of a new server at a cost of a $450 a month. The impact of that new server caused our site to load a few mil­lisec­onds faster.
Mil­lisec­onds — no big deal right? We […]