Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for October, 2006

Landing Page Optimization: How credibility boosted sign-ups by 45%

Tuesday, October 3rd, 2006 Read more about Articles, ClickMuse Lessons, ClickMuse Tests, Copywriting, Creating Trust Online, Landing Page Optimization, Split Testing

Visitors to your website who don’t know your brand have very little reason to trust you. So, establish credibilit BEFORE communicating potential benefits.
How do you establish credibility? Let your potential customers know that you already have a lot of satisfied customers! This is what we did in the ClickMuse test below. We simply [...]

Google AdWords Tip: Easily, Rapidly, Quickly Boost Your ROI by 20%

Tuesday, October 3rd, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

Want to learn how to easily boost the ROI of your Google AdWords campaigns? Try this Google AdWords Tip.
Flip it around!
That is right, sometimes just changing the order of the words that you use in the copy of your Google ads might help you boost the ROI of your Google ads by 20%! See [...]

Google AdWords Tip: Pay attention to the end of the ad copy

Tuesday, October 3rd, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

We all want to get better results from our Google AdWords ads. Well, here is one idea that we strongly recommend testing to further boost your Google AdWords ROI. For us, we were able to more than double our results! What was the trick? We tested the smallest variations at the [...]