MindValleyLabs Internet Marketing Blog

Over the past few weeks I have been running lots of split testing trying to find just the right way to use quotes and testimonials in our squeeze pages.  It turns out that it is a lot more tricky than you might think.
My first hunch was that any testimonial anywhere on the page would work […]

It is all too easy to just stop testing. After all, running split test after split test can get pretty tiresome. However, that gives all of us that have a passion for metrics and testing a huge leg up because it is a proven way to leave your competitors behind.
Here is another example […]

One of the things that I enjoy the most in writing my Google AdWords ads is to test different adjectives to elicit an emotional response from the Google visitors. I find it fascinating that changing one word can have radically different results.
In a way, writing ads for Google AdWords clearly shows that words truly […]

How much difference does improving the readability of your copy really make?
We tested two identical versions of our landing page… with one exception. In the winning version we had our introductory sentence neatly fitted in a block. It looks almost like a paragraph except that it is just one sentence. In the […]

What I am going to reveal below borders on being unbelievable.  I recently conducted an A/B test on one of our landing pages where all I tested was the capitalization of the first few bullet points.  I am not talking about the headline but just the introduction of the main copy on our landing page.
I […]