Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for September, 2006

Google AdWords Tip: Sometimes it pays off to be lazy

Wednesday, September 20th, 2006 Read more about Articles

Sometimes when I run out of ideas of new AdWords copy to try or when I am really busy or just feel lazy, I go back to the little stuff.  The big surprise, however, is that these tiny tests can sometimes lead to the biggest improvements in my Google AdWords account.
Let me share a simple [...]

Google AdWords Tip: How a Killer Word Boosted the Click-Through-Rate by 30% and the Conversion Rate by 65%

Tuesday, September 19th, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

I just wanted to share a killer new Google AdWords tip with you that I thought you might like to try. This one is a “power word” that has worked wonders for one of our Google AdWords campaigns. What is this killer word?
The secret AdWords word that is doing amazingly well for us [...]

Landing Page Conversion Rate: The Power of Quotation Marks

Tuesday, September 12th, 2006 Read more about Articles, ClickMuse Tests, Copywriting, Headlines, Landing Page Optimization, Split Testing

Here are two of the most powerful Landing Page Optimization tips to increase the conversion rate of your site.
1) The headline is the single most important factor of your landing page.  It will have by far the biggest impact on the conversion rate of your site.  The great thing about headlines is that they are [...]

Google AdWords Tip: How Did We Increase the CTR by 365%?

Tuesday, September 12th, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

Here is a very surprising AdWords tip that we just discovered. Sometimes just telling people what to do next might lead to a huge increase in the click-through-rate of your Google ads.
In the example below, we bought a keyword “Perry Marshall” that a lot of online marketers are searching for because they might want [...]

Google AdWords Tip: Go for Quality Not Quantity

Wednesday, September 6th, 2006 Read more about Articles, Google AdWords, Google AdWords Tips, Pay per click advertising

Every now and then you will hear about some great tips and tricks that will boost your Google AdWords click-through-rate by a wide margin. However, please remember that it is not clicks that you want but quality leads!
In the test below I will show you how easy it is to get more clicks. [...]