Google AdWords Tip: Sometimes it pays off to be lazy
Wednesday, September 20th, 2006 Read more about ArticlesSometimes when I run out of ideas of new AdWords copy to try or when I am really busy or just feel lazy, I go back to the little stuff. The big surprise, however, is that these tiny tests can sometimes lead to the biggest improvements in my Google AdWords account.
Let me share a simple [...]




Mike Reining
Vishen Lakhiani