Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for July, 2006

GOOGLE AdWords Tip: Focus on ROI and not CTR!

Wednesday, July 26th, 2006 Read more about Articles, Google AdWords, Pay per click advertising

Whatch your Google ROI - Case study: How we boosted ROI by 331% with better ad copy
Most Google AdWords advertisers focus most of their time on increasing the CTR (click-through-rate) of their Google pay-per-click ads. There is nothing wrong with that and we highly recommend that you do the same. However, just gettting [...]

A Probing Question Can Boost The Click-Through-Rate of PPC ads by 244%

Wednesday, July 19th, 2006 Read more about Articles, Google AdWords, Pay per click advertising

Here is a powerful PPC tip that you can immediately put to the test:
Ask probing questions!
Why are people searching on Google in the first place?  To find answers!  So, phrasing your pay per click ad in a question can sometimes lead to a dramatic boost in your click-through-rate.  This works especially well when people are [...]

There Goes the Sanctity of Independent Blog Reviews

Wednesday, July 5th, 2006 Read more about Articles

You’ve just launched a new product, site or software and now decide you need to get bloggers to blog about your product. How do you introduce your product to bloggers?
New service PayPerPost.com suggests you bribe them. With PayPerPost you can now offer bloggers payments of around $5 each to blog about your new site.
We think [...]

How to Spread Your Website Message with Viral Marketing

Monday, July 3rd, 2006 Read more about Email Marketing, Traffic Tactics, Viral Marketing

Admit it or not, you like to be in the know… If you hear some interesting gossip or do a great discovery, you want to share this with as many people as you can, people that will all admire you for knowing stuff they don’t.
And this doesn’t limit itself to Miss Hilton’s social antics, there’s [...]