GOOGLE AdWords Tip: Focus on ROI and not CTR!
Wednesday, July 26th, 2006 Read more about Articles, Google AdWords, Pay per click advertisingWhatch your Google ROI - Case study: How we boosted ROI by 331% with better ad copy
Most Google AdWords advertisers focus most of their time on increasing the CTR (click-through-rate) of their Google pay-per-click ads. There is nothing wrong with that and we highly recommend that you do the same. However, just gettting [...]



Mike Reining
Vishen Lakhiani