Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for June, 2006

ClickMuse lesson 1 - rotate your headlines

Sunday, June 11th, 2006 Read more about ClickMuse Lessons, Split Testing

Your headline is the single most important part of your site. In fact, a good headline might easily boost the performance of your site and landing pages by over 100%!
“Based on hundreds of tests conducted, a good headline can be as much as 17 times more effective than a so-so headline. And this is with [...]

ClickMuse lesson 2 - the art of split testing

Saturday, June 10th, 2006 Read more about Split Testing

Lets face it. If you are a small business owner, you are not the worlds’ best web designer or copywriter and you cannot afford to hire them. Fortunately, now that you have ClickMuse you don’t need to.
“Strive for continuous improvement, instead of perfection.” Kim Collins
I cannot tell you how many times I have stared at [...]

ClickMuse lesson 3 - Boost Your AdWords ROI with Keyword Specific Landing Pages

Friday, June 9th, 2006 Read more about ClickMuse Lessons, Landing Page Optimization

Landing pages are perhaps the most important part of your online marketing strategy and now that Google is factoring in the relevancy of your landing pages into the Quality Score of your Google Ad Groups, creating landing pages is more important than ever. It can make or break your online marketing campaign.
Here’s How to Create [...]

Landing Page Optimization - The odd impact of a red arrow

Wednesday, June 7th, 2006 Read more about ClickMuse Tests, Copywriting

Those of you in the Internet Marketing circles must have come across Alex Mandossian’s Marketing with Postcards site. I’ve always liked Alex’s style of setting up landing pages and one element of his Marketing with Postcards page really caught my eye - the flashing red arrow pointing to the sign up form. I wondered if [...]