Conquer the Web

We Test, Synthesize and Share the Latest Internet Marketing Tactics and Strategies to Help You Better Run Your Online Business

Archive for June, 2006

The 9-Month SEO Plan - How to Be Best Friends with Google’s Search Engine

Tuesday, June 27th, 2006 Read more about SEO, Traffic Tactics

One of the most important ways to get a large amount of traffic is securing a top google search engine ranking.
But unlike what many SEO (search engine optimization) firms will tell you - you just can’t shove your way into a good ranking.
Think about it - Google has thousands of the world’s smartest engineers working [...]

How Emotional Words Play a Dead-Serious Role in Google Ads & Blog Post Titles

Wednesday, June 21st, 2006 Read more about Blog Marketing, Copywriting, Google AdWords

A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad.
What is a power word?
A power word is a word that illicits a powerful emotional response from the browser. [...]

How A Wet T-Shirt Can Shoot Up Movie Sales

Monday, June 19th, 2006 Read more about Copywriting, Popular, Site Design

I was walking in Chinatown a few weeks ago when a DVD caught my eye. It was a pirated copy of George Clooney’s Academy Award nominee “Good Night and Good Luck”, a movie about the McCarthy-Era Communist Witch-Hunt in the US.
Here’s the original version of the DVD cover you see being sold in the US.

It [...]

How to Avoid Turning Users Off With Complicated Signup Forms

Wednesday, June 14th, 2006 Read more about Email Marketing, Upselling Techniques

Information is power, every online marketer knows that. That’s why sometimes, sites get a little carried away in their quest for information. One of the tests we did showed us that overdoing it in this area can be very costly.
One way to collect information is via the sign-up form on your site. When we were [...]

When Capital Letters in Your URL Can Kill You

Tuesday, June 13th, 2006 Read more about Copywriting, Google AdWords

Google Adwords rewards high-performing ads with special placement above search results. Take a look at the screenshot below. Lower performing ads show on the right and top performers show above the search results.

In the screenshot above you’re looking at ads that show for the keyword “speed reading”.
Now here’s what you should know. The way you [...]