MindValley Labs Internet Marketing Blog

Copy writ­ers ask them­selves this ques­tion all the time: When is my sales copy/direct letter/headline ready to go “Live”? Espe­cially if you are doing client work, this ques­tion can burn holes in your head and keep you up at night as you pon­der the dif­fer­ence between Ready-To-Go and Better-Than-Ever.

So what do you do? Iter­ate eter­nally or just fin­ish strong?

A com­bi­na­tion of both might be your best bet. The beauty of your copy shall always lie in the eyes of beholder, and, hope­fully, there’s a lot of behold­ers (traf­fic) out there read­ing your copy.

So, sit­ting at your desk debat­ing your­self or your part­ner will never do you any good, because ulti­mately the mar­ket must decide. So stop wast­ing your time.

Write to a point that ade­quately cov­ers your cus­tomers’ con­cerns, prop­erly describes the ben­e­fits and fea­tures of your prod­uct, gives cred­i­bil­ity, etc, and then put it out there asap.

With a strong let­ter, you’ll hope­fully get a respectable response, and this should be your start­ing point. From there, begin tweak­ing the crit­i­cal ele­ments (like head­lines) until you get to a response rate you deem successful.

This com­bi­na­tion of “good enough” copy writ­ing and per­sis­tent tweak­ing should greatly decrease your devel­op­ment time and should also get you bet­ter results (not to men­tion less pre-launch stress). Your opin­ion mat­ters lit­tle when com­pared to that of the mar­ket, so make it easy for them to decide… by get­ting your copy out there and test­ing it.

Last 5 posts by

• VIDEO: Max­i­miz­ing Traf­fic Marks Results and Get­ting Back Links Fast — August 11th, 2008
• 150% More Traf­fic and 133% More Sales From A Few Tweaks. You Can’t Be Seri­ous… Can You? — May 26th, 2008
• The More You Give, The More You Get: How To Get Inter­views With Experts In Your Niche — May 13th, 2008
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About the Author

Mike is an internet marketer at MindValley responsible for running marketing tests, designing product launches, and leading an eCommerce project.

Check out other posts by Mike W.

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