MindValley Labs Internet Marketing Blog

In this quick video, we ana­lyze a site that sells Table Lamps online and rec­om­mends a few quick changes that can be made to boost sales. This video is rel­e­vant to any­one run­ning a cat­a­log style site sell­ing mul­ti­ple prod­ucts in a spe­cific cat­e­gory - like shoes, pet sup­plies, office sup­plies, elec­tron­ics etc.

Among the things cov­ered in this rapid-fire 5 minute video:

1. How to redesign the nav­i­ga­tion sys­tem for less confusion

2. How to cre­ate a head­line to lists a strong USP

3. Tac­tics to boost cred­i­bil­ity — includ­ing the Strat­egy of Pre-Eminence.

4. How to re-lable some attrac­tive fea­tures of this site to make stand out from the competition.

5. A novel idea to col­lect leads and con­vert these leads into sales.

Here’s the video:

Want to Know Quick Changes You Can Make to Boost Your Sales?

If you’d like us to do a com­plete over­haul of your site and pro­vide a year’s worth of sup­port and train­ing resources — visit our new course Chain Reac­tion Mar­ket­ing, on this page »

Last 5 posts by

• Do you think SEO in other lan­guages is eas­ier? — Sep­tem­ber 18th, 2008
• Google Slap — How to recover from a Google Slap? — Sep­tem­ber 8th, 2008
• What Does Your Order But­ton Say? — August 29th, 2008
• Will Knol Rule The Search Engines? First Analy­sis Indicates…It Just Might — July 23rd, 2008
• Are small busi­nesses drop­ping out of AdWords? — July 23rd, 2008

About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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