MindValley Labs Internet Marketing Blog

In this quick video, we analyze a site that sells Table Lamps online and recommends a few quick changes that can be made to boost sales. This video is relevant to anyone running a catalog style site selling multiple products in a specific category - like shoes, pet supplies, office supplies, electronics etc.

Among the things covered in this rapid-fire 5 minute video:

1. How to redesign the navigation system for less confusion

2. How to create a headline to lists a strong USP

3. Tactics to boost credibility - including the Strategy of Pre-Eminence.

4. How to re-lable some attractive features of this site to make stand out from the competition.

5. A novel idea to collect leads and convert these leads into sales.

Here’s the video:

Want to Know Quick Changes You Can Make to Boost Your Sales?

If you’d like us to do a complete overhaul of your site and provide a year’s worth of support and training resources - visit our new course Chain Reaction Marketing, on this page >>

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About the Author

Prior to MindValley Media, Mike was the Head of New Ventures Strategy at eBay where he conceived of the strategies that led to the investment in Craigslist, the launch of Kijiji.com and the acquisition of Skype. Mike has an MBA from Stanford and previously worked for the Boston Consulting Group. He is also a certified Google AdWords Professional.

Check out other posts by Mike Reining

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