MindValley Labs Internet Marketing Blog

I was just lis­ten­ing to a pod­cast my Armand Morin and here’s some­thing I found fascinating.

He men­tions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.

Take a look at his signup box below:

Armand uses a grey but­ton with black text on this form.

But it wasn’t always this case. He once tried a col­or­ful graph­i­cal but­ton. Some­thing like the kind you’d see in the image below:

A 42% DROP in conversions

Over the course of a 10 day test he saw his signups drop 42%. That’s huge!

Armand’s the­ory is that Inter­net users have been used to those typ­i­cal black test on grey but­tons since the dawn of the Net. Adding col­or­ful graph­i­cal but­tons just takes away from a sim­ple user expe­ri­ence. Aes­thet­ics do not nec­es­sar­ily mean clicks.

Have you tested this on your site? If so, be sure to share the results with us.

The Armand Morin pod­cast I learned this from is avail­able here.

Last 5 posts by

• The Enlight­ened Entre­pre­neur Expe­ri­ence: How To Expe­ri­ence The “Turn­ing Point” And Com­plete Free­dom In Your Busi­ness — Jan­u­ary 25th, 2010
• Tribal Mar­ket­ing: Sur­pris­ingly Eth­i­cal Ways to Sig­nif­i­cantly Reduce Your Unsub­scribe Rate And Eas­ily Boost Prof­its — Jan­u­ary 19th, 2010
• Break­ing the Silence — August 7th, 2009
• How Rela­tion­ship Mar­ket­ing Trumps Tra­di­tional Direct Mar­ket­ing (and Why the Social Media Craze Is Mostly Hype) — March 31st, 2009
• MindValley’s Social Media Mar­ket­ing Unveiled — Decem­ber 2nd, 2008

About the Author

Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen Lakhiani

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