MindValley Labs Internet Marketing Blog

I was just listening to a podcast my Armand Morin and here’s something I found fascinating.

He mentions a test he did on his site ECoverGenerator.com that caused a 42% drop in signups.

Take a look at his signup box below:

Armand uses a grey button with black text on this form.

But it wasn’t always this case. He once tried a colorful graphical button. Something like the kind you’d see in the image below:

A 42% DROP in conversions

Over the course of a 10 day test he saw his signups drop 42%. That’s huge!

Armand’s theory is that Internet users have been used to those typical black test on grey buttons since the dawn of the Net. Adding colorful graphical buttons just takes away from a simple user experience. Aesthetics do not necessarily mean clicks.

Have you tested this on your site? If so, be sure to share the results with us.

The Armand Morin podcast I learned this from is available here.

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About the Author

Vishen is a co-founder of MindValley. Before MindValley, he was an exec in Silicon Valley and New York for several internet and technology firms. He turned bedroom entrepreneur at 27 and by the time he was 31 had founded 6 web businesses and never had to work a conventional job again.

Check out other posts by Vishen

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